HCCB was the primary sponsor of ‘The Huddle’ – the 4th edition of the annual thought conclave of The Hindu – which was inaugurated by Shri Ram Nath Kovind, the Honourable President of India on 22 February in Bengaluru. The two-day conclave featured 15 sessions and 32 speakers, showcasing some of the best minds from the world of politics, business, academics, sports, entertainment and the arts. The event saw an activation zone set up by HCCB enabling people to experience life at HCCB and how it was contributing to community growth and development through its business. HCCB also organised an essay competition ‘Write to Win’ for the leading B-schools and engineering colleges as part of the conclave. Some of the other eminent speakers included the former Prime Minister of Sri Lanka, Ranil Wickremesinghe, former captain of Indian Cricket Team, Anil Kumble, Former Foreign Secretary, Nirupama Rao, and former track and field athlete, Ashwini Nachappa.

HCCB was awarded the ‘Category Champion of the Year’ for 2019 by one of its largest customers, Metro Cash & Carry at its Annual Supplier Summit held recently in Bengaluru. The award is among the top recognitions that Metro confers on its vendor partners. Metro is one of the largest customers of The Coca-Cola Company (TCCC) globally and is HCCB’s single largest National Key Account customer in India. Today, India has become the largest market for TCCC-Metro Cash & Carry business globally.

HCCB further enhanced its product portfolio with the launch of Powerade, a sports drink that provides advanced hydration to players who are seriously engaged in prolonged exercises. This delicious and non-carbonated water-based sports drink is available in two interesting flavours and colours – Mountain Blast and Orange Surge in 500ml PET bottles

The sports drink provides the athletes with much-needed electrolytes that help replenish 4 electrolytes, sodium, potassium, calcium and magnesium. Powerade helps players perform well and stay hydrated at the same time. Powerade also acts as fuel for muscles to get the sportsperson ready for the next training session.

The brand ambassador of Powerade, which was the official sports drink of the ICC Cricket World Cup 2019, is Mahendra Singh Dhoni.

Powerade was first introduced by the Coca-Cola Company in the US in 1988.

Akshita Saxena, Supply Chain Analyst at HCCB, has been part of HCCB for the past six months. Her journey with the company has been an exciting endeavour with a lot of challenges, learning and self-improvement. From a detailed induction process in the initial days to a smooth transition into the system, there is a lot in store for anyone who joins HCCB. Akshita Saxena shares her story about her fun and exciting experience at HCCB.

HCCB uses innovative methods to help farming communities around Goblej village in Gujarat increase their yield, and potentially trigger the next green revolution in India.