Our CSR Work In Tamil Nadu Develops 2 Model Villages
Expanding our outreach
Inspired by the Indian ethos of sharing, giving and growing together, the way in which Hindustan Coca-Cola Beverages (HCCB) has partnered with the local community in Nemam and Poonamallee, could easily be the work model of the future.
HCCB Model Village program
The HCCB Model village program in Nemam village is ensuring access to safe drinking water, inculcating good agricultural practices, ensuring sanitation and health facilities and also working for water conservation. Some of the key ongoing initiatives of the model village programme are installing drinking water purification units, improving school infrastructure and driving health improvement awareness campaigns. The model village program has already benefitted 5,000 people including 2,000 women.
It is heartening that in Nemam and Andersonepet, the two villages in Tamil Nadu where HCCB launched its model village program, 100% households already have access to electricity, ante natal care and waste collection facilities.
As a result of HCCB’s interventions and in partnership with the local self-government bodies, school dropouts and incidence of child malnutrition are nil in both the villages. Immunisation programme has also achieved almost 100% success in both the villages. The entire Andersonepet village and 92% of the Nemam village is declared Open Defecation Free.
As part of our ongoing efforts to improve the health and hygiene of the people in our communities, we have provided Blood Bank Refrigerators and 60 mattresses and pillows to the Poonamalee Primary Health Centre. Hindustan Coca-Cola Beverages has also supported the Nemam Primary Health Centre with an ECG machine and an ambulance vehicle. We keep organising health camps, and awareness programmes in the villages. Thanks to these interventions, the primary health care centre in Nemam today provides round-the-clock service to the more than 300 patients visiting the centre every day.
Safe and Clean Drinking Water Programme
In continuance of our water conservation efforts, we have constructed a dock yard at the Pudukuppam village of Cuddalore District, renovated Nemam Easvaran Temple Pond, rejuvenated the Nemam Lake in partnership with the local authorities and renovated Paaparambakkam Lake in association with DRDA. All these interventions have significantly enhanced the recharge potential of these water bodies. We also constructed Any Time Water (ATW) facility for the people of Nemam in 2018. Realising that irregular water supply could adversely impact the lives of people in the villages, we constructed different water points, repaired and renovated defunct hand pumps and provided water motors and pumps in the Nemam village, which in turn helped the panchayat to ensure round-the-clock water supply.
In our bid to economically empower the people in Nemam village, we have launched several programs aimed at enhancing their income generation. Providing waste management training to women, facilitating driver training for the youth and business skill training to 1200 SHG women, distribution of sewing machines among women, arranging vermicomposting training for farmers at the Tamil Nadu Agriculture University and donation of solar coolers to women shop owners are some of the initiatives. Additionally, we helped the villagers create their Self-Help Groups (SHGs). We are happy to report that around 88 per cent of the households in Nemam have taken memberships of the SHG and more than 75 per cent have availed loans for their income generation projects.
Swacchh Bharat mission work
To address the problem of waste generation, HCCB in partnership with United Nations Development program (UNDP) and Paperman (an NGO) is working towards recycling 1,500 tons of plastic wastes from Chennai every year. This is being accomplished by covering 10 wards of over 1 lakh population and by engaging around 700 waste pickers. The NGO takes the responsibility of recycling the waste collected.
We recognise that education is key to inclusive growth. Therefore, construction and renovation of school buildings, launching smart class rooms, building libraries, toilets, and water purification units are some of the initiatives that we have taken in schools at Nemam.
Besides, HCCB also distributes school uniforms, bags, water bottles, note books, sports equipment and other education aids to children with a view to attracting them to school.
Working with and for the villages of Nemam and Poonamallee is an ongoing journey. Both parties – HCCB and the local community – continue to add value to the local economy and society.