Small is beautiful, and path-breaking
When Hindustan Coca-Cola Beverages was challenged with keeping smaller-sized products fresh and affordable, the innovators with the Company (HCCB) created what may possibly be the lightest bottle in the world for fully carbonated products. , The “Affordable Small Sparkling Package"? (ASSP).
It is a 250 ml PET bottle that maintains aesthetic appeal and the imperative product quality protections, needed for bottles to travel long distances to reach consumers in rural areas and often-extreme tropical temperatures. It is also helping the company reduce its carbon footprint.
The ‘affordable’ part of the bottle’s name relates to a historic hindrance: The product cost of bottles made specifically to reduce carbonation loss, typically increases because an increased amount of plastic is required to bolster the inner walls of the bottle walls. This is neither environment friendly not cost wise.
So HCCB took a new approach to deliver a high performing, lower-cost bottle that also used lesser PET resin.
The ASSP, which was introduced in 2016 and weighs less than 10 grams, took nearly two years to create. Proprietary Coca-Cola computer simulation methods were used to design the package using one-third less plastic than a standard plastic bottle in India (wt 15.5 gm) and an incredibly thin barrier layer was added to the bottle walls to prevent carbonation from escaping. When combined, these two advances extend product shelf life by a remarkable five months or more. This innovative technology can be used to reduce plastic usage in the production of plastic bottles for sparkling products up to 40 percent as compared to a the production of a standard plastic bottle, in some cases. The improved design does not compromise recyclability.
Recognizing the success of the ASSP in India, Coca-Cola Amatil, one of the largest bottling partners of The Coca-Cola Company in the Asia-Pacific region, commissioned an ASSP production line in Indonesia March 2017. The ASSP packs replaced an existing 250-milliliter bottle that used considerably more plastic resin per liter of product