Adding 'Spice' To The Fizz - Rim Zim
It’s distinctly Indian. With an unmistakable flavour of cumin, commonly known as jeera in hindi, RimZim is a sparkling beverage that evokes ethnic sensibilities. The spice, which has been an integral part of Indian cuisines since ancient times, adds the familiar fragrance and piquant taste to the beverage.
HCCB introduced the home-grown RimZim in its product basket to increase regional preferences in its offerings. The masala fizz is familiar but youthful, exciting. The product lives up to its tagline, ‘Atpata nahi, chatpata’