Monster Energy Gets New Flavour - Mango Loco
HCCB is delighted to introduce ‘Mango Loco’, the new Monster Energy drink. The drink is made with the combination of tropical flavours that are well received all around the world. Mango being the key flavour provides a refreshing feel packed with a lot of energy.
Each sip of the heavenly drink designed to attract even the stubborn spirit is meant to provide the rich sweetness of mango fruit, leaving its consumers wanting more. With the blend of exotic juices, the Mango Loco has enough Monster magic to keep the party on.
With a unique new packaging, the design has been inspired by the famous Mexico festival “Dia de Los Muertos”, where native families of Mexico come together each year to celebrate the departed souls. On this day the mystical marigolds are spread across, the memories combined with food and drinks welcome the souls of departed to join the party. The blue colour represents the free souls that are happily departed and the flowers around the can express the fragility of life.
Taking a cue from the festival, the play of colour and the spirit of an explosion of colours and life-affirming joy have been infused in the packaging design.