Our long-term vision is to leverage the scale and resources of our entire system to ensure that all our packaging material is reused and recycled to minimise its environment impact, while creating livelihood opportunities for waste collection workers.
Recover and Recycle
We offer our beverages in returnable glass bottles (RGBs), aluminium cans, PET bottles and tetra packs. Around 30% of our beverage sales come from RGBs which are fully recovered from the market (except for breakages). We also work with authorised collection agencies, NGOs, waste collectors and key account customers to recover PET waste which is then recycled by authorised processing agencies. One of our biggest contributions to the food and beverages industry in India is the large-scale adoption of PET bottle which is light weight, durable, economical, re-saleable and above all 100% recyclable.
Circular economy on plastics
HCCB has partnered with United Nations Development Program (UNDP) and several NGOs to gradually establish plastic waste collection programs in the top 50 cities of the country partnering NGOs, urban local bodies, pollution control boards, resident welfare associations and other stakeholders.
The program, in India, aims to create an end-to-end recycling ecosystem starting at the point of waste generation and connecting to the recyclers thereby creating a Circular Economy on plastics. The digital platform created for this purpose shall provide complete visibility, traceability and digital governance. The programme will engage and improve the lives of more than 37,500 safaii mitras by organising them into self-help groups for income generating activities and enterprise creation.
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