An MIT That Had A Fantastic Impact On Me!

When our friendly neighbourhood country came calling, how could we say no? The HCCB commercial team, in partnership with the Sri Lanka, Operations team, had sent a delegation from HCCB to work in the Sri Lankan market. We were not alone – there were 38 other participants, from across different markets, who would spend the week, working the Colombo market.

The format of International market visits is gaining in popularity within our organisation as the cross cultural learnings are phenomenal.

Here are a few things that I discovered, about the market visit format that is unique to our organisation and the beautiful paradise Island. (I must confess, I have only spent 6 months at HCCB, but I haven’t experienced anything like this in my entire career) -

• An app kept track of our performance in the market, real time!
• The social feed on this app ran more updates that my Facebook page
• There were activations surrounding the outlets, the trader, the sales team and new products in the week that we spent dressing the market and getting it ready for the Sri Lankan New Year, ‘Avurudu’. The excitement levels were through the roof as we painted the city red!
• There are some interesting flavours that are Sri Lankan favourites (like Fanta Cream Soda and Ginger Beer) – the international teams took an instant liking to them.
• The enthusiasm that the team had to clean and arrange coolers such that we had the picture perfect cooler, had to be seen to be believed (My team was part of the top 5 teams!).