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Bengaluru, March 8, 2019: Hindustan Coca-Cola Beverages (HCCB) Pvt. Ltd. today celebrated International Women’s Day (IWD) unlike any other. The Company did not offer flowers and gifts, or gave cards. Instead, 100 HCCB associates across India joined hands to spend quality time with 300 women from the local community, to understand the journey of their life, and create an impactful resume for them. The HCCB team also made these profiles digitally available for easy accessibility by potential employers.
HCCB associates carried out the engagement at its offices in Bengaluru, Mumbai and Delhi offices and its factories at Nemam, Goblej, Ameenpur, Pirangut, Khurda and Dasna. In keeping with the requirements of modern day job searches, HCCB associates curated the resumes to highlight the most searched skills and also keywords that Artificial Intelligence systems prefer. All this in a span of one-and-half hours! The profiles were also converted into additional local language of choice, of the ladies. To add to this, these resumes were made available on social platforms, meant for job searches and requisitions.
Speaking on the occasion, Christina Ruggiero, CEO, Hindustan Coca-Cola Beverages, said, “We know that Indian woman can do the impossible. Our role is to enable them and in some cases, show them the path. As we were going through the process of creating resumes, we heard so many impactful stories and discovered skills that could easily be showcased. It just needed the right language and prioritization. We are so happy to have done this. Being able to do this for 300 women is a good start. I am thankful to my associates who took out time and accomplished this very fulfilling exercise.”
Aligned with the global International Women’s Day theme of #BalanceForBetter, HCCB’s unique initiative titled #InspiredByYOU had a series of activations through the day. The first half of the day was spent recognizing the efforts of HCCB associates, men and women, and their partners who contributed to their success in life. Panel discussions with company’s senior leadership team, quizzes around gender stereotypes, coaching workshops, etc were also held to set the tone for the day, which culminated with the bio-data creating session and fun activation.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092