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HCCB Celebrates International Women's Day In The True Spirit Of Empowerment

Bengaluru, March 8, 2019: Hindustan Coca-Cola Beverages (HCCB) Pvt. Ltd. today celebrated International Women’s Day (IWD) unlike any other. The Company did not offer flowers and gifts, or gave cards. Instead, 100 HCCB associates across India joined hands to spend quality time with 300 women from the local community, to understand the journey of their life, and create an impactful resume for them. The HCCB team also made these profiles digitally available for easy accessibility by potential employers.

HCCB associates carried out the engagement at its offices in Bengaluru, Mumbai and Delhi offices and its factories at Nemam, Goblej, Ameenpur, Pirangut, Khurda and Dasna. In keeping with the requirements of modern day job searches, HCCB associates curated the resumes to highlight the most searched skills and also keywords that Artificial Intelligence systems prefer. All this in a span of one-and-half hours! The profiles were also converted into additional local language of choice, of the ladies. To add to this, these resumes were made available on social platforms, meant for job searches and requisitions.

Speaking on the occasion, Christina Ruggiero, CEO, Hindustan Coca-Cola Beverages, said, “We know that Indian woman can do the impossible. Our role is to enable them and in some cases, show them the path. As we were going through the process of creating resumes, we heard so many impactful stories and discovered skills that could easily be showcased. It just needed the right language and prioritization. We are so happy to have done this. Being able to do this for 300 women is a good start. I am thankful to my associates who took out time and accomplished this very fulfilling exercise.”

Aligned with the global International Women’s Day theme of #BalanceForBetter, HCCB’s unique initiative titled #InspiredByYOU had a series of activations through the day. The first half of the day was spent recognizing the efforts of HCCB associates, men and women, and their partners who contributed to their success in life. Panel discussions with company’s senior leadership team, quizzes around gender stereotypes, coaching workshops, etc were also held to set the tone for the day, which culminated with the bio-data creating session and fun activation.

About HCCB (Hindustan Coca-Cola Beverages) Pvt Ltd

Hindustan Coca-Cola Beverages Pvt. Ltd is one of India’s largest FMCG manufacturing and distribution companies. It is responsible for the manufacture, package, sale, and distribution of beverages under the trademarks of The Coca-Cola Company. A network of 3,900 distributors, 250,000 farmers, 7,000 suppliers and over 2 million retail outlets distribute the high quality, great tasting beverages manufactured by Hindustan Coca-Cola Beverages. HCCB operates across 25 states in 493 districts. With 18 factories, HCCB manufactures and sells 55 + products in 9 different categories.

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