Get In Touch
Get In Touch
Take a Tour
Hindustan Coca-Cola Beverages (HCCB) – one of India’s top FMCG companies - announced the appointment of Melvin Tan as its new Chief Financial Officer (CFO). Melvin will be part of HCCB’s Senior Leadership Team that reports into CEO, Christina Ruggiero. He will be based at the Company’s headquarters in Bengaluru.
Announcing the appointment, Christina Ruggiero, CEO, Hindustan Coca-Cola Beverages, said, “We are delighted to have Melvin lead the Finance function at HCCB. He brings in the best practices of the global Coca-Cola system, along with his strong background in accounting and financial management. HCCB is poised for the next phase of growth and we are excited about the possibilities that lie ahead.”
A graduate from the University of Sheffield, UK, with an honours degree in Accounting and Financial Management, Melvin joined the Coca-Cola system in 2010 after a successful career spanning ten years with KPMG and Honeywell. As Financial Controller, Melvin worked at the Coca-Cola’s Bottling Investment Group (BIG) in Singapore and Malaysia (SIMA) and progressed through roles of increasing responsibility within the finance function.
As CFO of the SIMA operations, Melvin has been instrumental in the scaling up and growth of greenfield operation in Malaysia, implementation of various strategic restructuring initiatives and establishment of robust financial support and governance system to support the growth agenda of the business.
In his current role at HCCB, Melvin will be responsible for strategic financial planning & analysis, commercial finance, cost management, business processes, treasury, tax, internal controls and shared services.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092