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More than 1000 volunteers of Hindustan Coca-Cola Beverages (HCCB) - one of India’s largest FMCG companies, participated in the country-wide cleanliness campaign to commemorate the 150th Birth Anniversary of the father of the nation, Mahatma Gandhi. The week-long community-led initiative is part of the company’s global initiative of World Without Waste, a programme that among other things aims at collecting and recycling all types of plastic waste. Launched across 18 locations, the programme was designed to support the Government of India’s ‘Swachhta Hi Seva’ initiative to promote cleanliness in the count.
Consisting of the company employees, gram panchayat members, local school children, government officials, and representatives of different social organisations, the volunteers participated in the swachhata rally to create awareness and conducted door to door collection of waste in their respective communities across 18 factory locations of HCCB. HCCB also distributed waste collection bins and cleaning and safety equipment among the village clean guards and felicitated them to reward and recognise their contributions and dignity of labour.
Awareness sessions on effective waste management solutions and education camps on waste segregation, waste disposal, recycling of plastic waste were other initiatives that evoked enthusiastic participation. The volunteers also organised several drawing competitions for local school children to create awareness on cleanliness.
Reflecting on the significance of the country-wide cleanliness drive, Mr. Umesh Malik, Vice-President, Public Affairs and Communication, HCCB, said, “It was heartening indeed to see such an enthusiastic response from the community towards the cleanliness drive as mark of respect to the father of our nation. At HCCB, we feel privileged to be part of the noble cause that is in complete alignment with our global initiative of promoting a world without waste.
Going forward, we will continue to drive the campaign through public participation across the country. We remain committed to working towards creating a better tomorrow.”
As part of The Coca-Cola Company’s World Without Waste initiative and compliance under Plastic Waste Management Rules 2016, HCCB launched its Plastic Waste Collection & Recycling program in May 2018 in partnership with United Nations Development Program (UNDP). The project aims to manage more than 100,000 MT of plastic waste and to improve the socio-economic conditions of over 30,000 Safai Sathis (waste collectors). The project establishes Swachhta Kendras (Material Recovery Centres) by blending social and technical approaches with strong governance mechanisms, and it strives to institutionalise collaboration among citizens, communities, central and state pollution boards, urban and environment departments, related stakeholders to find sustainable solutions for plastic waste. Launched in 20 cities already, the project shall be extended to 50 cities by 2020.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092