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- Playlist has tracks to evoke and soothe specific emotions
- Compositions use instruments like the Glockenspiel, Piano, Acoustic Guitar, Harp and Xylophone
- Tracks are a part of HCCB’s “music for wellness” series – all of them based on an original composition by maestro Dr. Ilaiyaraaja
- The first set in the series was released on International Yoga Day
- HCCB will allow free access to the tracks on its official YouTube channel, given the role that music can play in mental well-being
Bengaluru, October 9, 2020: This #WorldMentalHealthDay the need for mental wellbeing, kindness and psychosocial support is much heightened. The #pandemic has done no favours. So consistent with this year’s theme and requirements, HCCB – one of India’s largest FMCG companies – has launched an exclusive music playlist that evokes and soothes certain emotions. The playlist is a part of HCCB’s “music for wellness” series, all based on an original composition by Dr. Ilaiyaraaja. The first set of compositions in the series was released on International Yoga Day. All the tracks in the series will be available on HCCB's official YouTube channel.
The tracks in the playlist range from the zone of happy, motivating and energetic to the zone of meditative, spiritual and peaceful. In the first set, the music uses major chords that are uplifting and hence the pace and tempo is faster. In the second set, the composers have used a combination of major and minor scales with melodies that soothe and calm. The playlist has the usage of different sounds of nature like birds chirping, rain, babbling river, wind. Instruments used include the Glockenspiel, Piano, Acoustic Guitar, Harp and Xylophone.
Rajeev Raja, Founder BrandMusiq and Soundsmith
Rajeev Raja, Founder BrandMusiq and Soundsmith, who has composed these tracks said, “We are very happy to be partnering with HCCB to curate the 'music for wellness' series. Music has amazing curative and healing powers. It is an acknowledged source of relief for stress and anxiety. We thought it was a perfect antidote for these trying times.”
Kamlesh Sharma, Chief Communications Officer
Reflecting on the playlist and its launch, Kamlesh Sharma, Chief Communications Officer, Hindustan Coca-Cola Beverages (HCCB), said “Like with most things, being well starts with investing in ourselves. Simple things and simpler ways can be the key. Being kind, sharing (emotions, resources, wisdom), relaxing, listening to #music are the first few. We are happy to make these musical pieces available for download such that they can be available even when our devices may not be connected to the internet. Music is a balm and a very good investment for self-care.”
On its part, HCCB is offering expert sessions, counseling, webinars to help its employees stay positive during the pandemic. Earlier, the company also released a separate set of music playlist in its effort to encourage people to stay home and practice yoga with family to mark the International Yoga Day on June 21, 2020.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
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