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Project is a part of UNDP and Hindustan Coca-Cola Beverages partnership agreement, to launch plastic waste recycling projects in 50 Indian cities
Bhopal, June 5, 2018: Shri Shivraj Singh Chouhan, Hon’ble Chief Minister of Madhya Pradesh and Mrs. Christina Ruggiero, CEO, Hindustan Coca-Cola Beverages (HCCB) Pvt. Ltd, inaugurated the first Reverse Vending Machine (RVM) at Vallabh Bhawan (Mantralaya), this morning.
This machine collects PET bottles and flakes (cuts) them instantly, thereby reducing the volume of the used PET bottle by upto 85%. It has auto on and off feature and hence the machine only starts when a bottle is dropped inside. The machine has the capacity of flaking 500 bottles in an hour and also has storage capacity of 500-600 bottles pieces, inside the machine.
In order to encourage a wide adoption and usage of this machine, so that people do not throw away used PET bottles, thereby littering the environment, the RVM uses a digital reward system. The machine rewards a person that puts a used PET bottle in the machine and chooses to be recognised by the machine by inserting their mobile number. The machine will send an SMS to the mobile number, thanking the person for participating in clean India campaign, along with a coupon code from Paytm equivalent of Rs 0.50/-. The person will get a credit of Rs 0.50 in their e-wallet once they use this coupon code while making any transaction through paytm. The machine also comes with a 16"? screen. This screen can show video / messages / contents of swachhta mission, government programs etc.
The installation of this machine is a part of the UNDP India – HCCB partnership that aims to create a model that ensures a circular economy for plastic waste by generating value out of used plastic, thereby reducing litter. Plastics, because of its many attractive properties, such as lightweight, high strength and ease of processing, meet a large share of the materials needs of man, at a comparatively lesser cost thereby causing lesser environmental implications. However, a general callousness towards disposal and recycling of used plastic, is leading to this most useful material ending up in landfills or by the roadside.
In Bhopal, UNDP India and HCCB is partnering with the Bhopal Municipal Corporation for the plastic waste recycling mission.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092