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Bhubaneswar Municipal Corporation (BMC), Hindustan Coca-Cola Beverages Pvt Ltd (HCCB) and United Nations Development Programme (UNDP) joined hands to launch the ‘Plastic lao, Thaila pao’ campaign today at Ekamra Haat in Bhubaneswar. The campaign is supported by Industrial Development Corporation Odisha (IDCO) through CORE, a local NGO working towards waste management.
As part of the campaign, a mini material recovery stall has been set up in the premises of Ekamra Haat to promote responsible use of plastic and its disposal. The eco exchange stall will be operative on all days till 18th December, from 11 am to 5 pm. The visitors will be encouraged to bring waste plastic products and exchange the same for recycled cloth bags.
The objective of the campaign is to emphasise that plastics have value, which needs to be recovered and recycled into useful products. This will help achieve better livelihoods for safai sathis or waste pickers from the informal sector. The campaign also highlights the role of the public in the waste value chain, to move towards a responsibility driven society. It aims at bringing about this behavioural change by encouraging segregation of plastic waste.
The campaign was inaugurated by Dr. Bhakta Kabi Das, CGM (P/C) – IDCO, Suvendu Sahoo, Deputy Commissioner-BMC, Prabhjot Sodhi, Head-Circular Economy, UNDP, Abha Mishra, State Head-UNDP, and Susmita Subhadarshini Behera, Manager-HCCB.
This campaign is part of a pan-India project, which UNDP India is running in partnership with Hindustan Coca-Cola Beverages Private Limited and other partners. The campaign was first launched in New Delhi with New Delhi Municipal Corporation on 3rd October this year. So far 4 metric tonnes of plastic waste have been collected through this campaign.
About Plastic Waste Management Programme
This programme, supported by Hindustan Coca-Cola Beverages Private Limited and UNDP, is a pan-India initiative designed to minimize the damage and risks posed to the environment and to human health due to uncollected plastic waste. We are working to enhance sustainable waste management practices by deploying a model of segregation and collection that improves the use of resources, in line with the Government of India’s Swachh Bharat Mission.
We place safai sathis at the centre of this process, helping to improve their socio-economic conditions. Our aim is to manage about 85,000 MT of plastic waste as we expand to 50 cities through our swachhta kendras (material recovery facilities) and engage with 30,000 plus safai sathis.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092