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Bangalore, July 26, 2021 – More than 17,000 students from several management and engineering institutes across the country will vie for top honours at the inaugural edition of the #HCCB India Case Challenge. The case challenge organized by HCCB (Hindustan Coca-Cola Beverages) – one of India's top FMCG companies – is being staged virtually, and participants are expected to solve a real-life business challenge for HCCB. The competition will run till August 20, and there are multiple rounds for students to compete. The top 5 teams will qualify for the final, where each team will present their perspective and the business plan to the senior leadership team of HCCB.
The winners take home INR 3 lakhs in cash while the first and second runner ups will get INR 2 lakh and INR 1 lakh, respectively. Each of the teams will also secure a pre-placement interview at HCCB.
HCCB India Case Challenge aims to create awareness of the specific organizational challenges in a fast-paced and evolving business scenario. Among the students that have enrolled for the competition are those pursuing B. Tech (Final and pre-final year) and MBA and M. Tech students.
Highlighting the rationale for the HCCB India Case Challenge, Kamlesh Kumar Sharma, Chief Public Affairs and Communications Officer, HCCB, said, "Good ideas can come from anywhere and if they happen to come from the students, even better. They are our stakeholders and consumers. This is our first attempt at staging a digital-only, student-only competition at such a scale, but the response has been overwhelming. The case study designed by a professional agency is conceived such that students are pushed to look beyond the obvious, use their analytical abilities and deep dive into the problem. From here on, we will intently listen to each of the submissions and learn in the process."
The case study focuses on the changing business scenario, change in consumption patterns propelled by the pandemic, formulating strategies to maintain business continuity despite the challenges, etc. The submissions will be evaluated on parameters like curiosity, research & relevance, innovativeness, agility, impact, and scalability.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092