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More Than 17,000 Students To Vie For Top Honours At HCCB's India Case Challenge

Bangalore, July 26, 2021 – More than 17,000 students from several management and engineering institutes across the country will vie for top honours at the inaugural edition of the #HCCB India Case Challenge. The case challenge organized by HCCB (Hindustan Coca-Cola Beverages) – one of India's top FMCG companies – is being staged virtually, and participants are expected to solve a real-life business challenge for HCCB. The competition will run till August 20, and there are multiple rounds for students to compete. The top 5 teams will qualify for the final, where each team will present their perspective and the business plan to the senior leadership team of HCCB.

The winners take home INR 3 lakhs in cash while the first and second runner ups will get INR 2 lakh and INR 1 lakh, respectively. Each of the teams will also secure a pre-placement interview at HCCB.

HCCB India Case Challenge aims to create awareness of the specific organizational challenges in a fast-paced and evolving business scenario. Among the students that have enrolled for the competition are those pursuing B. Tech (Final and pre-final year) and MBA and M. Tech students.

Highlighting the rationale for the HCCB India Case Challenge, Kamlesh Kumar Sharma, Chief Public Affairs and Communications Officer, HCCB, said, "Good ideas can come from anywhere and if they happen to come from the students, even better. They are our stakeholders and consumers. This is our first attempt at staging a digital-only, student-only competition at such a scale, but the response has been overwhelming. The case study designed by a professional agency is conceived such that students are pushed to look beyond the obvious, use their analytical abilities and deep dive into the problem. From here on, we will intently listen to each of the submissions and learn in the process."

The case study focuses on the changing business scenario, change in consumption patterns propelled by the pandemic, formulating strategies to maintain business continuity despite the challenges, etc. The submissions will be evaluated on parameters like curiosity, research & relevance, innovativeness, agility, impact, and scalability.

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