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Hindustan Coca-Cola Beverages CEO, Christina Ruggiero, cleans the Miramar beach in Goa to celebrate her marriage anniversary and #WorldEnvironmentDay
Panjim, June 4, 2018: Christina Ruggiero, CEO, Hindustan Coca-Cola Beverages (HCCB) Pvt Ltd, celebrated her marriage anniversary and #WorldEnvironmentDay in a unique way. She with her husband (Herbert) and two children (Alexander and Parker) flew to Goa and teamed up with more than 70 associates from the Company to clean the Miramar beach. It was a morning well spent as local residents also joined the group and enthusiastically collected strewn glass, metal, paper, wire, plastic, spoilt fishing nets, rubber, shoes, soles etc. For an act that began at 7 am, the team had collected 30 KGs of waste in less than 60 minutes. The beach cleanup was ably supported by the Goa Waste Management Corporation.
Articulating the idea of cleaning a beach, to celebrate one’s anniversary, Mrs. Christina Ruggiero, CEO, Hindustan Coca-Cola Beverages Pvt Ltd., said, “My kids were the original founders of the idea of doing the beach clean up in the first place. So it made all the sense in the world to do the beach clean up as a part of our anniversary celebrations. It was an immensely fulfilling act and all of us walked away feeling fantastic and energized"?.
Several top executives of Hindustan Coca-Cola Beverages were present at the clean up drive including Shukla Wassan, Executive Director – Legal and Corporate Affairs, Kamlesh Sharma, Chief Communications Officer, Rajneet Kohli, Zonal Vice President and Umesh Malik, Vice President, Public Affairs.
Christina Ruggiero is currently the only woman CEO of a top 5 FMCG company in India. She took the reins at HCCB in June 2017 and relocated to Bengaluru – the headquarters of HCCB - from Atlanta. She has lived and worked in 55 countries and counts Goa among one of her favourite places in India. She recently, jointly launched a program to recycle plastic waste in Goa with Mr. Francis D’Souza, Minister for Urban Development. An estimated 4-5 tonnes of plastic is likely to be collected every day through this plastic waste recycling project. The collected plastic will be converted into useful products like T-shirts, fabric, backpacks, etc. and the hard to recycle low-end plastics like carry bags, laminates etc. shall be used to manufacture compressed boards, co- incineration in cement kilns, road laying and pyrolysis.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092