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World Famous Artist Sudarsan Pattnaik Captures 24 years Of HCCB In a Unique Sand Sculpture

  • Depicts HCCB as a rising sun of the manufacturing sector with a decidedly Indian core

Puri / Bhubaneshwar / Bangalore, February 11, 2021 – Padma Shri awardee Shri Sudarsan Pattnaik, rendered his interpretation of 24 years of HCCB’s journey in India, through his world-famous art form of sand sculptures at Orissa’s Puri beach today. HCCB (Hindustan Coca-Cola Beverages) is one of India’s top FMCG companies, which celebrates its incorporation on 14th Feb 1997, using traditional India art forms as the medium of expression. The sand sculpture by Shri Pattnaik depicts HCCB as the rising sun of the manufacturing sector, whose values are inspired by the Indian way of living and thinking.

Press-Release-inner-Sand-Sculpture

The sand sculpture portrays the modernity of the machines at HCCB with the wisdom of its people – a fine balance of head and heart. Through motifs in the sand like fruits, farm, factory, and forklifts, he beautifully captures the farm-to-table journey of HCCB's products. Engineering tools, truck and bottling lines capture the contribution of partners, suppliers, farmers, transporters, distributors, and retailers that are so integral to the successful operations of HCCB. The warmth of the sun rays as the sand sculpture's background is meant to amplify the radiance, hope, positivity, and inclusivity in HCCB employees. The entire depiction is neatly summarised in a pithy description "Hindustan ke Bane Hai Hum'' which translates as "HCCB is a creation of India".

The sand sculpture remained a visual treat for visitors for almost the entire second half of the day. Several employees of HCCB with their family members, masked and alert; also made trips to the beach.

Thanking Shri Pattnaik, Mr. Kamlesh Kumar Sharma, Chief Public Affairs and Communication Officer, HCCB said, “It is an honour for us that Sudarsanji, for the second time in succession, has created a magnificent sand sculpture to commemorate our anniversary. We have always respected his craft of being able to distil multiple aspects of an event or operation into a single frame. By marking this day, we set the stage for celebrating our silver jubilee next year in an equally emphatic way. Hopefully, #2021 will be much kinder to humanity and it will bless us all with peace, prosperity, health and happiness.”

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