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Depicts HCCB as a rising sun of the manufacturing sector with a decidedly Indian core
Puri / Bhubaneshwar / Bangalore, February 11, 2021 – Padma Shri awardee Shri Sudarsan Pattnaik, rendered his interpretation of 24 years of HCCB’s journey in India, through his world-famous art form of sand sculptures at Orissa’s Puri beach today. HCCB (Hindustan Coca-Cola Beverages) is one of India’s top FMCG companies, which celebrates its incorporation on 14th Feb 1997, using traditional India art forms as the medium of expression. The sand sculpture by Shri Pattnaik depicts HCCB as the rising sun of the manufacturing sector, whose values are inspired by the Indian way of living and thinking.
The sand sculpture portrays the modernity of the machines at HCCB with the wisdom of its people – a fine balance of head and heart. Through motifs in the sand like fruits, farm, factory, and forklifts, he beautifully captures the farm-to-table journey of HCCB's products. Engineering tools, truck and bottling lines capture the contribution of partners, suppliers, farmers, transporters, distributors, and retailers that are so integral to the successful operations of HCCB. The warmth of the sun rays as the sand sculpture's background is meant to amplify the radiance, hope, positivity, and inclusivity in HCCB employees. The entire depiction is neatly summarised in a pithy description "Hindustan ke Bane Hai Hum'' which translates as "HCCB is a creation of India".
The sand sculpture remained a visual treat for visitors for almost the entire second half of the day. Several employees of HCCB with their family members, masked and alert; also made trips to the beach.
Thanking Shri Pattnaik, Mr. Kamlesh Kumar Sharma, Chief Public Affairs and Communication Officer, HCCB said, “It is an honour for us that Sudarsanji, for the second time in succession, has created a magnificent sand sculpture to commemorate our anniversary. We have always respected his craft of being able to distil multiple aspects of an event or operation into a single frame. By marking this day, we set the stage for celebrating our silver jubilee next year in an equally emphatic way. Hopefully, #2021 will be much kinder to humanity and it will bless us all with peace, prosperity, health and happiness.”
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092