For India By India

HCCB – A Company started in 1997 with the simple aim of making beverages for the India of the 21st century. Two decades later, we are one of India’s top FMCG companies. Only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 477 times per second.

ForByIndia

For India By India

HCCB – A Company started in 1997 with the simple aim of making beverages for the India of the 21st century. Two decades later, we are one of India’s top FMCG companies. Only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 477 times per second.

Our Pride Of Association

Our Pride Of Association
6500

employees from all over, we bring Indians together

95%

of our product ingredients are sourced locally

2.5lakh

farmers in India are benefited by us today

Abhishek Jugran
Abhishek Jugran
Chief Commercial Officer

Abhishek has essayed different leadership roles with cross-functional experience in emerging markets of India and many other countries.

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Alok Sharma
Alok Sharma
Executive Director, Supply Chain

Alok leads one of the country's largest and most complex logistics and supply chain operations.

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Ashish Pingle
Ashish Pingle
Chief Strategy & Transformation Officer

Ashish is spearheading a unique company-wide initiative of disruption, standardisation, and simplifying existing functions and processes.

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Christina Ruggiero
Christina Ruggiero
Chairperson & Chief Executive Officer

The only woman CEO of a top FMCG company in India, Christina truly believes in empowering people and exhorts everyone to inspire the extraordinary.

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Dinesh Jadhav
Dinesh Jadhav
Executive Director, Supply Chain

Leading one of the country’s largest and complex logistics and supply chain operations, Dinesh has been associated with HCCB for over two decades.

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Indrajeet Sengupta
Indrajeet Sengupta
Chief Human Resources Officer

Indrajeet brings in multi-industry and multi-geography experiences in his current role to transform HCCB as a vibrant workplace for talents

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Kamlesh Kumar Sharma
Kamlesh Kumar Sharma
Chief Communication Officer

HCCB’s first Chief Communication Officer, Kamlesh leads the corporate reputation and brand building exercise for the company.

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Melvin Tan
Melvin Tan
Chief Financial Officer

Melvin is known as an inclusive leader and is passionate about brands, people and business.

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Prasanna Borah
Prasanna Borah
Chief Information Officer

Prasanna has been successfully driving several key projects improving the speed, accuracy and efficiency of the company’s operations.

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Preeti Balwani
Preeti Balwani
General Counsel

Preeti, a seasoned commercial lawyer has unique experience handling several complex domestic and cross-border transactions across industries.

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Saba Sharma
Saba Sharma
Chief Procurement Officer

With a rich experience of handling various leadership roles, Saba is currently engaged in transforming the procurement function of HCCB.

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Our Leadership Team

A two-decade-old company that makes the beverages India loves. A company that strives to leave things better than it first inherited. A top draw FMCG company that stands on the podium because it’s led by people who inspire the extraordinary.

Alok Sharma
Alok Sharma
Executive Director, Supply Chain
Ashish Pingle
Ashish Pingle
Chief Strategy & Transformation Officer
Christina Ruggiero
Christina Ruggiero
Chairperson & Chief Executive Officer
Dinesh Jadhav
Dinesh Jadhav
Executive Director, Supply Chain
Indrajeet Sengupta
Indrajeet Sengupta
Chief Human Resources Officer
Kamlesh Kumar Sharma
Kamlesh Kumar Sharma
Chief Communication Officer
Melvin Tan
Melvin Tan
Chief Financial Officer
Prasanna Borah
Prasanna Borah
Chief Information Officer
Preeti Balwani
Preeti Balwani
General Counsel
Saba Sharma
Saba Sharma
Chief Procurement Officer
Abhishek Jugran
Abhishek Jugran
Chief Commercial Officer
Abhishek Jugran
Abhishek Jugran
Chief Commercial Officer

In his current role as the Chief Commercial Officer, Abhishek is responsible for ensuring sustained growth for HCCB through segmentation strategy, product management, market-focused product strategy, and category analysis among others.

Abhishek has acquired a wide spectrum of cross-functional experience in emerging markets of India, MENAP, South Asia & Nigeria during his career spanning more than 2 decades. He has essayed different leadership roles which honed his skills in general management, leadership excellence, brand management, innovation, sales system, and building talent pipeline for business continuity.

Prior to joining HCCB as Zonal Vice President in 2016, Abhishek worked with Coca-Cola India for nearly eight years. He has also worked with Dabur as part of its Sales & Marketing teams for nine and a half years. He is a management graduate from the Institute of Management Studies (IMT), Ghaziabad and an alumnus of the prestigious Sydenham College of Commerce and Economics.

Alok Sharma
Alok Sharma
Executive Director, Supply Chain

In his current role as the Executive Director – Supply Chain of HCCB, Alok Sharma leads one of the country’s largest and most complex logistics and supply chain operations.

Prior to this, Alok served as the Vice President – Planning and Logistics in HCCB till April 2020. This is where he leveraged his years of manufacturing and supply chain experience to bring about improvements in customer service and in production and supply of our wide portfolio of products.

Alok joined HCCB in 2010 as the Factory Manager, North East, where he was instrumental in expanding Goblej factory and creating futuristic Sanand factory. Over the years, he assumed varied responsibilities spanning across diverse functions.

A Mechanical Engineer from the Delhi College of Engineering, Alok started his professional career as a Project Engineer from Mat Flow Systems in 1995. He then switched gears and moved to ITC, Samsung and Gabriel India Ltd gaining a wide range of experience in his previous stints.

Ashish Pingle
Ashish Pingle
Chief Strategy & Transformation Officer

Ashish is an FMCG professional with more than 18 years of experience of handling leadership roles in Brand Management, Key Accounts Management, National Trade Marketing, and Sales & Distribution. A decade of that experience has been at HCCB. His current title is the Chief Strategy & Transformation Officer at HCCB. His role includes developing new revenue streams for sustainable long-term growth for the business, while simultaneously identifying and driving transformational cost savings across all functions, rethinking processes, and ensuring people productivity. He has a proven track record of consistently delivering business results. Prior to HCCB, Ashish worked at Wagh Bakri Tea Group.

Christina Ruggiero
Christina Ruggiero
Chairperson & Chief Executive Officer

Christina is the first woman CEO of HCCB. In 2019, House of Rose Professional conferred her with the 'Best CEO Leading on Gender Diversity & Inclusion' and one of the 'Most Inspirational Woman Leader' awards. Under her leadership, HCCB has doubled its net worth, increased its women workforce to double digit percentage of the total base, nearly doubled its retail presence and has become the third most followed corporate FMCG brand in the social media space.

She started her career as a cryptologist in the US Navy, working for the National Security Agency. She then did a variety of corporate roles prior to taking over as the Chief Procurement Officer for the Coca-Cola System within North America, and President and CEO for Coca-Cola Bottlers’ Sales & Services, (CCBSS) LLC -- an organization that aggregated and optimized supplier and customer-related activities for the U.S. bottling franchise network.

Christina has also served as the Vice President, Procurement, for Diageo plc. She led procurement and supply chain teams globally, including teams in the United States, Africa, Europe, and Russia. While at Diageo, Christina was honoured by DiversityPlus Magazine as one of their "2012 Top 25 Women in Power Impacting Diversity" for driving diversity both internally and externally.

She holds a Masters of Management (University of Huddersfield, UK) and a Bachelor of Science in Information Sciences (Marymount College), where she graduated Summa Cum Laude, Valedictorian. She has also attended the Coca-Cola Leadership Programme at Harvard Business School.

Christina is a voracious reader and finishes between 3-4 books per week. She has a special liking for maps, which have aided her travel to two-thirds of the country, over the last 3 years.

Dinesh Jadhav
Dinesh Jadhav
Executive Director, Supply Chain

As the Executive Director - Market Operations at HCCB, Dinesh is responsible for leading end-to-end countrywide sales and operations across the company. Prior to assuming the role in 2020, Dinesh was the Executive Director of Supply Chain at the company leading one of the country’s largest and most complex logistics and supply chain operations.

He has been associated with HCCB for over two decades and donned many hats within the company. Prior to his current role, he served as the Vice President of Manufacturing Operations and held different portfolios across manufacturing, infrastructure planning, and supply chain.

He was the also the General Manager of the company’s Sri Lanka operations for a period of time.

Prior to HCCB, he worked at Larsen & Toubro for over three years. In his leisure time, Dinesh enjoys travelling, playing cricket with his children, and watching movies.

Indrajeet Sengupta
Indrajeet Sengupta
Chief Human Resources Officer

Indrajeet is the Chief Human Resources Officer of the company, focused on the people priorities and transformation of the human resources at HCCB. He works in close collaboration with the business to evolve HCCB into a company of significant scale and size. Prior to this assignment, he worked for Johnson & Johnson, Mars Inc, and GE. Indrajeet brings in multi-industry and multi-geography experiences. He is a trusted business advisor, talent developer, and change leader. He is adept in leading teams, collaborating across stakeholders, and solving complex business challenges.

Indrajeet enjoys photography, is an avid traveller, and appreciates music and movies over the weekend.

Kamlesh Kumar Sharma
Kamlesh Kumar Sharma
Chief Communication Officer

Kamlesh joined HCCB as its first Chief Communications Officer. He leads the corporate reputation and brand building exercise for HCCB, leveraging diverse media platforms - paid, owned, earned and shared.

He is based at the Company headquarters in Bengaluru and is a member of the Senior Leadership Team that report to Christina Ruggiero, CEO.

Over the last couple of years, he has led the new brand identity work for HCCB and established the company’s presence in mediums – traditional, social or digital. He is also the company spokesperson and its chief content officer.

Kamlesh moved to Hindustan Coca-Cola after having served as Director, Corporate Communications and Alliances, at Coca-Cola India Pvt Ltd. He has over 20 years of experience handling a variety of roles like Marketing Communications, Brand PR, Category Communications, Social and Digital Communications, Media Relations and Sustainability Marketing. Prior to working with Coca-Cola India, Kamlesh has worked at Bharti Airtel Limited and Rediffusion Y&R.

He has a Master’s degree in Business Administration, specialising in Marketing.

Melvin Tan
Melvin Tan
Chief Financial Officer

Melvin in his current role at HCCB is essentially responsible for strategic financial planning & analysis, commercial finance, cost management, business processes, treasury, tax, internal controls and shared services.

He joined the Coca-Cola system in 2010 after a successful career spanning ten years with KPMG and Honeywell. As Financial Controller, Melvin worked at the Coca-Cola’s Bottling Investment Group (BIG) in Singapore and Malaysia (SIMA) and progressed through roles of increasing responsibility within the finance function.

As CFO of SIMA operations, Melvin has been instrumental in the successful implementation of Coke One system, establishment of robust financial governance systems, and setting up of greenfield bottling operation in Malaysia. He also won appreciation for his active role in supporting overall strategy, commercial and supply-chain business partnerships, financial turnaround, risk management, stakeholder engagement and various tax changes.

A man of affable disposition, Melvin is known as an inclusive leader and is passionate about brands, people and business. He graduated from University of Sheffield, UK, with an honours degree in Accounting and Financial Management.

His family includes his wife Stella and son Evan.

Prasanna Borah
Prasanna Borah
Chief Information Officer

Prasanna has been associated with the company for over 18 years and has contributed in various roles of increasing complexity. During his tenure at HCCB, he has served diverse roles like Area General Manager, National Market Execution Manager, National Planning Director, and Vice President Operations. He has been a significant contributor in each of these roles and has extensive experience at HCCB. He is known for his impeccable record and has been responsible for driving the noteworthy project, ‘Coke One.’

As the Chief Information Officer, he leads the IT and digital functions focused on strategic large-scale IT automation projects in Sales & Operation and Supply Chain. He also leads the Digital Transformation Initiatives

Preeti Balwani
Preeti Balwani
General Counsel

Preeti is a seasoned commercial lawyer with the experience of both in-house and private practice. She has served as a partner in law firms, before moving in-house, in her role as General Counsel and Executive Director at Kraft Heinz in India.

In her career as an external counsel, Preeti has advised on several complex domestic and cross-border transactions across industries such as Life Sciences, Insurance, FMCG and Infrastructure. Preeti is an active member in the legal community and a member of the Indian Corporate Counsel Association (ICCA), International Bar Association (IBA) and the American Association of Corporate Counsel (ACC).

A graduate from ILS Law College Pune, who also holds a Master’s Degree in Maritime Law from the University of Southampton, Preeti has been recognised by Legal 500 in their annual publication of the GC Powerlist (India, 2018).

Someone, passionate about giving back to society, Preeti likes to spend her free time volunteering with organisations to impart free legal education. She has been invited by Chambers & Partners, to be part of the Advisory Board for Diversity and Inclusion.

She is an avid traveller and an amateur classical dancer.

Saba Sharma
Saba Sharma
Chief Procurement Officer

Saba is the Chief Procurement Officer at HCCB. In her current role, Saba’s mandate is to work closely with business and drive transformation of the procurement function. With her multi-cultural and multi-geography experience in FMCG procurement, spanning raw material, sales, marketing, media, IT, contract manufacturing and plant purchases, Saba brings in unique blend of knowledge and skill sets.

Prior to joining HCCB, Saba worked with Procter & Gamble where she took several leadership roles across categories and worked on Indian and international assignments. She is credited with developing talent and making procurement a sphere of competitive edge, for the business.

She is based at the HCCB headquarters in Bengaluru and is a member of the senior leadership team that reports into the CEO.

Saba has a passion for diversity and inclusion and has been a change leader in this domain

Awards, Applause, Love

Recognition for our manufacturing prowess, accolades for community work, appreciation for ensuring environmental sustainability, HCCB has accepted them all with humility.

Awards, Applause, Love

Recognition for our manufacturing prowess, accolades for community work, appreciation for ensuring environmental sustainability, HCCB has accepted them all with humility.

HCCB factory at Jalpaiguri bags the Forst & Sullivan and TERI sustainability 4.0 award

2020

HCCB's factory in Bidadi Industrial Area conferred with Gold Medal in the India Green Manufacturing Challenge Awards

2020

HCCB wins the Corporate Governance Excellence Award

2020
2020

HCCB factory at Jalpaiguri bags the Frost & Sullivan and TERI Sustainability 4.0 Award

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HCCB - Dasna Factory wins FAME Best CSR Award 2019

2019

HCCB wins the CIO100 Mobility Mavens award for their transformative Distribution Management System

2019

HCCB’s Dasna Factory wins the International RoSPA Health & Safety Awards

2019
2019

HCCB wins FICCI’s Road Safety Award for the second consecutive year. First card content - HCCB wins prestigious FCCI Road safety award

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“WorldStar 2018 Award”, by World Packaging Organization – HCCB

2018

“Women Economic Forum (WEF) Awards 2018”, by Women Economic Forum – Christina Ruggiero

2018

“Warehousing Excellence Award 2018” – HCCB

2018
2018

HCCB draws Gold at the IRIM Manufacturing Awards 2018

“Flame Awards Asia 2016”, by Rural Marketing Association of India (RMAI) – HCCB

2017

“BT - CSR Excellence Award 2017” – HCCB

2017

Indian Manufacturing Excellence Awards 2017, by Federation of Indian Chambers of Commerce and Industry (FICCI) - Atmakuru Plant

2017
2017

World’s first ASSP beverage rolled out of HCCB’s factory in Vijayawada. Fetched HCCB global awards for innovation Award.

“National Food Safety Award”, by CII – Khurda Plant

2016

“National Food Safety Award”, by CII - Siliguri Plant

2016

“CII National Food Safety awards for 2016”, by CII - Siliguri Plant

2016
2016

“CII National Food Safety awards for 2016”, by CII - Siliguri Plant

“Odisha State Energy Conservation Award” - Khurda Plant

2015

“Pollution Control Appreciation Award”, by Orissa State Pollution Control Board - Khurda Plant

2015

“Best Employer”, by Government of Uttar Pradesh - Varanasi Plant

2015
2015

“14th Annual Greentech Safety Award” won by HCCB

Awards, Applause, Love

Recognition for our manufacturing prowess, accolades for community work, appreciation for ensuring environmental sustainability, HCCB has accepted them all with humility.

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Our Core

Garden Image
Manufacturing

Manufacturing

With 15 factories spread across India, our process is mostly automated with minimum human strength. Read More
Packaging

Packaging

Quality, consistent and diverse packaging for our consumer needs while we care for our planet with recyclable and reusable packaging. Read More
Distribution

Distribution

Retailing at more than 3 million outlets with a network of 3,500+ people involved, we give you a variety of beverages across a variety of channels. Read More
Selling & Merchandising

Selling & Merchandising

With a network of sales executives and distributor salesmen, we make our products available to the customer anywhere and everywhere. Read More
Manufacturing
Manufacturing

Our 15 factories spread across southern, western and eastern India deploy world class technology to make the beverages that India loves! The beverage quality meets all local regulations as also the quality standards prescribed by The Coca-Cola Company (KORE), which are often more stringent. The manufacturing process, for the most part is fully automated. This avoids human touch in the bottling process and removes human strength as a criterion for employment. As a result, many of our factories employ women workforce – some as much as 40% - like our newest factory in Sanand.

Packaging
Packaging

We offer beverages in diverse primary packages to suit different consumer needs. From 100 ml tetra packs to large family sharing packs. From 200 ml glass bottles to aluminium cans. Most of the packages are 100% recyclable and post-use, they are recycled and reused. Our manufacturing process also lends considerable emphasis on good quality secondary packaging so that the products retain their quality and consistency at the point of consumption. Therefore, factories use sophisticated machines to pack products in cases, crates and cartons before they are sent further into the market.

Distribution
Distribution

The products that we make, are retailed at more than 3 million outlets. A network of 3,500+ distributors, wholesalers, transporters ensure that our consumers can pick up a product of their choice, across a variety of channels. Extensive use of digital technology and systems ensure tracking and visibility of shipments on a real time basis. For a company that sends an average of more than 5,000 shipments a day, our Distribution Management system and the Transport Management system, enables us to retrieve data in real time.

Selling & Merchandising
Selling & Merchandising

A network of thousands of sales executives and distributor salesman work every day to help our customers – grocers, eateries, convenience stores, movie theatres, amusement parks, small and big retail outlets, among many others – make our products available to the consumers. Our strategy is to ensure both availability and visibility of products in the right pack at the right price, in the right channels.

Our Strengths

95%

of our ingredients include products that are locally available.

100%

reducible, recyclable and reusable packaging techniques are followed.

600

quality tests are done everyday in all our factories. Quality is our first priority.

40%+

of our energy is generated through renewable sources.

100%

water positive factories through sustainable water use.

2.4 Million

customers are reached out across the country through our constant work.

Growth Culture

We nurture an environment that enables everyone in the organisation to focus and be proud of how we work and achieve as a team.
We are guided by our growth behaviors:

Curiosity
Curiosity

We stay curious, strive to be two steps ahead. We have the courage to look and leap.

Empowered
Empowered

Empowerment is the result of responsibility. We move faster when we all take actions.

Agility
Agility

Greatness is born of the little wins (and failures). Create version 1.0 and move on. Then improvise and develop the next version.

Inclusive
Inclusive

We are smart alone but together we are genius. For us to thrive, being smart isn't enough. We need genius.

HCCB Journey

Milestones

HCCB Journey

Milestones 2019

The Coca-Cola India transferred the four non-contiguous territories of HCCB in North India to existing bottlers

Milestones 2019

Added more than I million new outlets during the year

Milestones 2018

HCCB became one of the largest FMCG companies in India

Milestones 2018

Commenced manufacturing first ever juice + dairy product, Minute Maid Smoothie, in its Vijayawada factory

Milestones 2018

Inaugurated the company’s 18th factory at Sananda, Gujarat

Milestones 2014

Introduced the country’s first 720 bpm (bottles per minute) line at this factory in Bidadi

Milestones 2014

Commissioned the company’s second factory in Bidadi Industrial Area

Milestones 2013

Commenced project work to establish its first greenfield factory, since 2003 at Bidadi Industrial Area, Karnataka

Milestones 2010

Ventured into manufacturing 11 different kinds of fruit drinks and juice products under Minute Maid & Maaza

Milestones 2007

Successfully manufactured the country’s first juice product with real fruit pulp - Minute Maid Pulpy Orange

Milestones 2004

Factories in Wada, Kaladera (Jaipur), Siliguri and Khurda (Bhubaneshwar) commissioned

Milestones 2000

Factories in Wada, Kaladera (Jaipur), Siliguri and Khurda (Bhubaneshwar) commissioned

Milestones 1999

Construction of the Factory at Palakkad, Kerala started

Milestones 1999

Factory in Bhopal commissioned. Becomes the first factory operational in the AKVN Industrial Area, Pilukhedi, MP

Milestones 1998

Project work for setting up the Bhopal Factory starts

Milestones 1998

Factories in Vijayawada and Goa commissioned

Milestones 1998

Factory in Bidadi commissioned. Became the first factory in the Bidadi Industrial Area

Milestones 1997

HCCB incorporated on 14th February

Brick By Brick

Empowering Our Communities
Empowering Our Communities

We draw strength from our efforts that enable the communities to uphold their dignity and grow both socially and economically with us. This is the purpose that keeps inspiring us to achieve excellence in all that we do.

August 27, 2019
Creating Sustainable Practices
Creating Sustainable Practices

At HCCB we strive to inspire pride through our actions, alliances and investments that aim to reduce our environmental impacts. Our endeavour is to remain relentless towards the development of a sustainable world.

August 27, 2019
Innovation That Inspires
Innovation That Inspires

Our people are constantly at work to make the complex simple. We keep encouraging each other to break barriers and challenge established norms, be it our product, product portfolio or processes. Innovation truly inspires all of us.

August 27, 2019

Say Hello

Headquarters

Hindustan Coco-Cola
Beverages Private Limted

Brigade Magnum, Tower A, 9th Floor, Amruthahalli, Kodigehalli Post, Bangalore - 560092

Registered Office

Hindustan Coco-Cola
Beverages Private Limted

B-91, Mayapuri Industrial Area Phase - I, New Delhi - 110064

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