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HCCB – a company started in 1997 with the simple aim of making beverages for the India of the 21st century. Two decades later, we are one of India’s top FMCG companies. Only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 477 times per second.

The HCCB Journey

Two decades of taste, tales, talent, techniques, technologies and trophies



















  • 1

    HCCB is incorporated on 14th February

  • 1

    Factory in Bidadi commissioned. Becomes the first factory in the Bidadi Industrial Area

  • 2

    Factory in Dasna becomes operational. Becomes the first factory in UPSIDC (then under a private developer)

  • 3

    Factories in Vijayawada and Goa also commissioned

  • 4

    Project work for setting up the Bhopal Factory starts

  • 1

    Factory in Bhopal commissioned. Becomes the first factory operational in the AKVN Industrial Area, Pilukhedi, MP

  • 2

    Construction of the Factory at Palakkad, Kerala starts

  • 3

    Project work for constructing factories in Wada, Kaladera (Jaipur), Siliguri and Khurda (Bhubaneshwar), begins

  • 1

    Factories in Wada, Kaladera (Jaipur), Siliguri and Khurda (Bhubaneshwar) are commissioned

  • 1

    Time for business expansion and consolidation

  • 2

    HCCB initiates work to launch juice manufacturing lines capable of hot-filling the product in PET package

  • 1

    HCCB inaugurates the country’s first hot-fill juice manufacturing line in factories at Chittoor and Bareilly

  • 1

    HCCB initiates projects to launch juice manufacturing lines that can bottle real fruit pulp in packaged juice

  • 1

    Introduces hi-speed lines at its factory in Wada

  • 1

    Successfully manufactures the country’s first juice product with real fruit pulp - Minute Maid Pulpy Orange

  • 2

    Introduces tetrapak juice manufacturing lines in its factories in Dasna and Ameenpur

  • 1

    Business grows. HCCB expands manufacturing capacities at several of its factories, by introducing additional bottling lines

  • 1

    Ventures into manufacturing 11 different kinds of fruit drinks and juice products under the Minute Maid and Maaza brands

  • 1

    Commences project work to establish its first greenfield factory, since 2003 at Bidadi Industrial Area, Karnataka

  • 1

    HCCB’s second factory in Bidadi Industrial Area is commissioned

  • 2

    Introduces the country’s first 720 bpm (bottles per minute) line at this factory in Bidadi

  • 1

    Initiates a project to introduce the world’s first ASSP package

  • 1

    World’s first ASSP beverage rolls out of HCCB’s factory in Vijayawada. Fetches HCCB global awards for innovation

  • 2

    HCCB starts manufacturing the vapour distilled – SmartWater – at its manufacturing line in Bidadi factory

  • 1

    Inaugurates its 18th factory at Sananda, Gujarat

  • 2

    Commences the manufacturing of its first ever juice + dairy product, with the launch of Minute Maid Smoothie, from its factory in Vijayawada

  • 3

    HCCB is now one of the largest FMCG companies in India

  • 4

    HCCB achieved the target of meeting 40% of energy requirement at factories through renewable sources

  • 1

    HCCB added more than I million new outlets during the year

  • 2

    Ameenpur factory and Pirangut factory conferred with the prestigious JIPM Excellence in Consistent TPM Commitment Award

  • 3

    Sanand factory in Gujarat becomes only 1 of 9 Gold Certified Green Buildings amongst the FMCG / Food industrial facilities in India

  • 4

    HCCB’s Corporate Office located inside the Brigade Magnum building in Bengaluru receives the coveted LEED Platinum certification

  • 1

    As part of the internal realignment of its bottling operations in North India, the Coca-Cola India transferred the four non-contiguous territories of HCCB in North India to existing bottlers

  • 2

    HCCB marches to the 3rd spot in terms of social media followers of a corporate in the FMCG space

  • 1

    HCCB becomes the largest social media community on Facebook for any corporate in the FMCG space

The HCCB Journey

Two decades of taste, tales, talent, techniques, technologies and trophies

What We Do



Our 15 factories, spread across India, manufacture the beverages that India wants. And if it is about India, we better make the best. With stringent processes, world-class machines, state-of-the-art equipment, and the best packaging materials, we make 55 different beverage products in multiple categories.

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At a very basic and functional level, they help keep your favourite beverages, safe, hygienic and consistent. At their most evolved, they can be ambassadors of goodwill and messengers of change. Packages are an integral part of the HCCB story.

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HCCB – where warehousing and logistics integrates seamlessly with manufacturing and planning. Because when it is about serving 442 beverages per second, across 493 districts, through 20 lakh retailers, supply chain and distribution capability holds the mirror on us.

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Curious, empowered, inclusive and progress over perfection— these tenets guide the many innovations, which our people are able to see through at HCCB. Our innovation projects have challenged the status quo, have helped build capabilities and have driven our long-term growth. From making Minute Maid Pulpy Orange to developing heat resistant tarpaulins that maintain the freshness in beverages, come see and explore.

Our Leadership

A two-decade-old company that makes the beverages India loves. A company that strives to leave things better than it first inherited. A top draw FMCG company that stands on the podium because it’s led by people who inspire the extraordinary.

Ashish Pingle
Chief Strategy & Transformation Officer

Ashish is an FMCG professional with more than 18 years of experience of handling leadership roles in Brand Management, Key Accounts Management, National Trade Marketing, and Sales & Distribution. A decade of that experience has been at HCCB. His current title is the Chief Strategy & Transformation Officer at HCCB. His role includes developing new revenue streams for sustainable long-term growth for the business, while simultaneously identifying and driving transformational cost savings across all functions, rethinking processes, and ensuring people productivity. He has a proven track record of consistently delivering business results. Prior to HCCB, Ashish worked at Wagh Bakri Tea Group.

Abhishek Jugran
Chief Commercial Officer

In his current role as the Chief Commercial Officer, Abhishek is responsible for ensuring sustained growth for HCCB through segmentation strategy, product management, market-focused product strategy, and category analysis among others.

Abhishek has acquired a wide spectrum of cross-functional experience in emerging markets of India, MENAP, South Asia & Nigeria during his career spanning more than 2 decades. He has essayed different leadership roles which honed his skills in general management, leadership excellence, brand management, innovation, sales system, and building talent pipeline for business continuity.

Prior to joining HCCB as Zonal Vice President in 2016, Abhishek worked with Coca-Cola India for nearly eight years. He has also worked with Dabur as part of its Sales & Marketing teams for nine and a half years. He is a management graduate from the Institute of Management Studies (IMT), Ghaziabad and an alumnus of the prestigious Sydenham College of Commerce and Economics.

An avid sportsperson who has played different games including cricket at competitive levels during his school and university days, Abhishek believes in the power of discipline to execute plans and strategies.

Indrajeet Sengupta
Chief Human Resources Officer

Indrajeet is the Chief Human Resources Officer of the company, focused on the people priorities and transformation of the human resources at HCCB. He works in close collaboration with the business to evolve HCCB into a company of significant scale and size. Prior to this assignment, he worked for Johnson & Johnson, Mars Inc, and GE. Indrajeet brings in multi-industry and multi-geography experiences. He is a trusted business advisor, talent developer, and change leader. He is adept in leading teams, collaborating across stakeholders, and solving complex business challenges.

Indrajeet enjoys photography, is an avid traveller, and appreciates music and movies over the weekend.

Kamlesh Kumar Sharma
Chief Communications Officer

Kamlesh joined HCCB as its first Chief Communications Officer. He leads the corporate reputation and brand building exercise for HCCB, leveraging diverse media platforms - paid, owned, earned and shared.

He is based at the Company headquarters in Bengaluru and is a member of the Senior Leadership Team that report to Christina Ruggiero, CEO.

Over the last couple of years, he has led the new brand identity work for HCCB and established the company’s presence in mediums – traditional, social or digital. He is also the company spokesperson and its chief content officer.

Kamlesh moved to Hindustan Coca-Cola after having served as Director, Corporate Communications and Alliances, at Coca-Cola India Pvt Ltd. He has over 20 years of experience handling a variety of roles like Marketing Communications, Brand PR, Category Communications, Social and Digital Communications, Media Relations and Sustainability Marketing. Prior to working with Coca-Cola India, Kamlesh has worked at Bharti Airtel Limited and Rediffusion Y&R.

He has a Master’s degree in Business Administration, specialising in Marketing.

Prasanna Borah
Chief Information Officer

Prasanna has been associated with the company for over 18 years and has contributed in various roles of increasing complexity. During his tenure at HCCB, he has served diverse roles like Area General Manager, National Market Execution Manager, National Planning Director, and Vice President Operations. He has been a significant contributor in each of these roles and has extensive experience at HCCB. He is known for his impeccable record and has been responsible for driving the noteworthy project, ‘Coke One.’

As the Chief Information Officer, he leads the IT and digital functions focused on strategic large-scale IT automation projects in Sales & Operation and Supply Chain. He also leads the Digital Transformation Initiatives.

Dinesh Jadhav
Executive Director, Market Operations

As the Executive Director - Market Operations at HCCB, Dinesh is responsible for leading end-to-end countrywide sales and operations across the company. Prior to assuming the role in 2020, Dinesh was the Executive Director of Supply Chain at the company leading one of the country’s largest and most complex logistics and supply chain operations.

He has been associated with HCCB for over two decades and donned many hats within the company. Prior to his current role, he served as the Vice President of Manufacturing Operations and held different portfolios across manufacturing, infrastructure planning, and supply chain.

He was the also the General Manager of the company’s Sri Lanka operations for a period of time.

Prior to HCCB, he worked at Larsen & Toubro for over three years. In his leisure time, Dinesh enjoys travelling, playing cricket with his children, and watching movies.

Christina Ruggiero
Chief Executive Officer

Christina Ruggiero is the Chairperson and CEO of HCCB.

She is currently the only woman CEO of a top 5 FMCG company in India. She started her career in the U.S. Navy, where she was a code breaker (cryptologist) for the National Security Agency. To have moved from the Navy to the top echelons of the corporate world, is a unique feat.

Before becoming the CEO of HCCB, she served as Chief Procurement Officer for The Coca-Cola system within North America, and President and CEO for Coca-Cola Bottlers’ Sales & Services, LLC (CCBSS), an organization that aggregates and optimizes supplier and customer-related activities for the U.S. bottling franchise network.

Prior to working at The Coca-Cola Company, Christina was Vice President, Procurement, for Diageo plc, where she led procurement and supply chain teams globally, including teams in the United States, Africa, Europe, and Russia. While at Diageo, Christina was honoured by DiversityPlus Magazine as one of their "2012 Top 25 Women in Power Impacting Diversity" for driving diversity; both internally and externally.

Christina holds a degree in Masters of Management (University of Huddersfield, UK) and Bachelors of Science in Information Sciences (Marymount College), where she graduated Summa Cum Laude, Valedictorian. She also attended the Coca-Cola Leadership Program at Harvard Business School.

She has lived and worked in 55 countries

Preeti Balwani
General Counsel

Preeti is a seasoned commercial lawyer with the experience of both in-house and private practice. She has served as a partner in law firms, before moving in-house, in her role as General Counsel and Executive Director at Kraft Heinz in India.

In her career as an external counsel, Preeti has advised on several complex domestic and cross-border transactions across industries such as Life Sciences, Insurance, FMCG and Infrastructure. Preeti is an active member in the legal community and a member of the Indian Corporate Counsel Association (ICCA), International Bar Association (IBA) and the American Association of Corporate Counsel (ACC).

A graduate from ILS Law College Pune, who also holds a Master’s Degree in Maritime Law from the University of Southampton, Preeti has been recognised by Legal 500 in their annual publication of the GC Powerlist (India, 2018).

Someone, passionate about giving back to society, Preeti likes to spend her free time volunteering with organisations to impart free legal education. She has been invited by Chambers & Partners, to be part of the Advisory Board for Diversity and Inclusion.

She is an avid traveller and an amateur classical dancer.

Saba Sharma
Chief Procurement Officer

Saba is the Chief Procurement Officer at HCCB. In her current role, Saba’s mandate is to work closely with business and drive transformation of the procurement function. With her multi-cultural and multi-geography experience in FMCG procurement, spanning raw material, sales, marketing, media, IT, contract manufacturing and plant purchases, Saba brings in unique blend of knowledge and skill sets.

Prior to joining HCCB, Saba worked with Procter & Gamble where she took several leadership roles across categories and worked on Indian and international assignments. She is credited with developing talent and making procurement a sphere of competitive edge, for the business.

She is based at the HCCB headquarters in Bengaluru and is a member of the senior leadership team that reports into the CEO.

Saba has a passion for diversity and inclusion and has been a change leader in this domain

A management graduate from National Institute of Industrial Engineering (NITIE), Saba is also an Electronics and Communications engineer. She is an avid traveller and birdwatcher. In her free time, Saba enjoys baking.


Melvin Tan
Chief Financial Officer

Melvin in his current role at HCCB is essentially responsible for strategic financial planning & analysis, commercial finance, cost management, business processes, treasury, tax, internal controls and shared services.

He joined the Coca-Cola system in 2010 after a successful career spanning ten years with KPMG and Honeywell. As Financial Controller, Melvin worked at the Coca-Cola’s Bottling Investment Group (BIG) in Singapore and Malaysia (SIMA) and progressed through roles of increasing responsibility within the finance function.

As CFO of SIMA operations, Melvin has been instrumental in the successful implementation of Coke One system, establishment of robust financial governance systems, and setting up of greenfield bottling operation in Malaysia. He also won appreciation for his active role in supporting overall strategy, commercial and supply-chain business partnerships, financial turnaround, risk management, stakeholder engagement and various tax changes.

A man of affable disposition, Melvin is known as an inclusive leader and is passionate about brands, people and business. He graduated from University of Sheffield, UK, with an honours degree in Accounting and Financial Management.

His family includes his wife Stella and son Evan.

Alok Sharma
Executive Director, Supply Chain

In his current role as the Executive Director – Supply Chain of HCCB, Alok Sharma leads one of the country’s largest and most complex logistics and supply chain operations.

Prior to this, Alok served as the Vice President – Planning and Logistics in HCCB till April 2020. This is where he leveraged his years of manufacturing and supply chain experience to bring about improvements in customer service and in production and supply of our wide portfolio of products.

Alok joined HCCB in 2010 as the Factory Manager, North East, where he was instrumental in expanding Goblej factory and creating futuristic Sanand factory. Over the years, he assumed varied responsibilities spanning across diverse functions.

A Mechanical Engineer from the Delhi College of Engineering, Alok started his professional career as a Project Engineer from Mat Flow Systems in 1995. He then switched gears and moved to ITC, Samsung and Gabriel India Ltd gaining a wide range of experience in his previous stints.

Awards, Applause, Love

Recognition for our manufacturing prowess, accolades for community work, appreciation for ensuring environmental sustainability, HCCB has accepted them all with humility.

Corporate Governance

The Coca-Cola Company* expects all of its employees to comply with the law and act ethically in all matters. We have the same expectations of our suppliers. Our Code of Business Conduct sets the basic standards for employee conduct. This Code of Business Conduct for Suppliers establishes related requirements for our suppliers. Working together, we can achieve great success by doing the right thing.
Note: This Code contains general requirements applicable to all suppliers to The Coca-Cola Company. Particular supplier contracts may contain more specific provisions addressing some of these same issues. Nothing in this Code is meant to supersede any more specific provision in a particular contract, and to the extent there is any inconsistency between this Code and any other provision of a particular contract, the other provision will control.

Employees of The Coca-Cola Company should act in the best interest of the Company. Accordingly, employees should have no relationship, financial or otherwise, with any supplier that might conflict, or appear to conflict, with the employee's obligation to act in the best interest of The Coca-Cola Company. For example, suppliers should not employ or otherwise make payments to any employee of The Coca-Cola Company during the course of any transaction between the supplier and the Company. Friendships outside of the course of business are inevitable and acceptable, but suppliers should take care that any personal relationship is not used to influence The Coca-Cola employee's business judgment. If a supplier employee is a family relation (spouse, parent, sibling, grandparent, child, grandchild, mother- or father-in-law, or same or opposite sex domestic partner) to an employee of The Coca-Cola Company, or if a supplier has any other relationship with an employee of The Coca-Cola Company that might represent a conflict of interest, the supplier should disclose this fact to The Coca-Cola Company or ensure that the Coca-Cola employee does so.

Employees of The Coca-Cola Company are prohibited from accepting anything more than modest gifts, meals and entertainment from suppliers. Ordinary business meals and small tokens of appreciation such as gift baskets at holiday time generally are fine, but suppliers should avoid offering Coca-Cola employees travel, frequent meals or expensive gifts. Gifts of cash or cash equivalents, such as gift cards, are never allowed.

Both the supplier and The Coca-Cola Company must keep accurate records of all matters related to the supplier's business with The Coca-Cola Company. This includes the proper recording of all expenses and payments. If The Coca-Cola Company is being charged for a supplier employee's time, time records must be complete and accurate. Suppliers should not delay sending an invoice or otherwise enable the shifting of an expense to a different accounting period.

Suppliers acting on behalf of The Coca-Cola Company must comply with the U.S. Foreign Corrupt Practices Act, as well as all local laws dealing with bribery of government officials. In connection with any transaction as a supplier to The Coca-Cola Company, or that otherwise involves The Coca-Cola Company, the supplier must not transfer anything of value, directly or indirectly, to any government official, employee of a government-controlled company, or political party, in order to obtain any improper benefit or advantage. Suppliers must keep a written accounting of all payments (including any gifts, meals, entertainment or anything else of value) made on behalf of The Coca-Cola Company, or out of funds provided by The Coca-Cola Company. Suppliers must furnish a copy of this accounting to The Coca-Cola Company upon request.

Suppliers should protect the confidential information of The Coca-Cola Company. Suppliers who have been given access to confidential information as part of the business relationship should not share this information with anyone unless authorized to do so by The Coca-Cola Company. Suppliers should not trade in securities, or encourage others to do so, based on confidential information received from The Coca-Cola Company. If a supplier believes it has been given access to The Coca-Cola Company's confidential information in error, the supplier should immediately notify its contact at the Company and refrain from further distribution of the information.
Similarly, a supplier should not share with anyone at The Coca-Cola Company information related to any other company if the supplier is under a contractual or legal obligation not to share the information.

Suppliers who believe that an employee of The Coca-Cola Company, or anyone acting on behalf of The Coca-Cola Company, has engaged in illegal or otherwise improper conduct, should report the matter to the Company. The supplier can contact the employee's manager or The Coca-Cola Company Ethics & Compliance Office at +1-404-676-5579 or [email protected], or use the Company's EthicsLine reporting service at, or call toll-free using the access codes that can be found on the EthicsLine website. A supplier's relationship with The Coca-Cola Company will not be affected by an honest report of potential misconduct.

*This document is applicable to suppliers of The Coca-Cola Company and its majority-owned subsidiaries. Use of the terms "The Coca-Cola Company" and "the Company" in this document refers to The Coca-Cola Company or one or more of its subsidiaries, whichever is relevant to the particular supplier relationship.

Suppliers to The Coca-Cola Company will be required to meet the following standards with respect to their operations as a whole

Supplier will comply with all applicable laws, rules, regulations and requirements in the manufacture and distribution of our products and supplies and in providing services to the company

Supplier will not use child labour as defined by local law.

Supplier will not use forced or compulsory labour.

Supplier will not physically abuse labour

Supplier will respect employees' rights to choose whether to be represented by third parties and to bargain collectively in accordance with local law

Wages and benefits will comply with local law

Working hours and overtime will comply with local law

Working conditions will comply with local regulations

Supplier will comply with all applicable environmental laws

The Supplier agrees that it must be able to demonstrate its compliance with these requirements at the request of and to the satisfaction of The Coca-Cola Company. This includes, but is not limited to, The Coca-Cola Company and other subsidiaries of The Coca-Cola Company having the right to inspect any site involved in work for The Coca-Cola Company and its subsidiaries. Any Supplier that fails to satisfy The Coca-Cola Company and its subsidiaries of its compliance is subject to immediate termination of any agreements between it and The Coca-Cola Company and its subsidiaries without penalty to The Coca-Cola Company and its subsidiaries but with obligations to remedy direct damages suffered by The Coca-Cola Company and its subsidiaries. All other policies and guidelines of The Coca-Cola Company and its subsidiaries and any other agreements to which the Supplier is a party shall continue in full force and effect.

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Hindustan Coca-Cola Beverages Private Limited

Brigade Magnum,
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092

Consumer Helpline 1800 180 2653