HCCB – a company started in 1997 with the simple aim of making beverages for the India of the 21st century. Two decades later, we are one of India’s top FMCG companies. Only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 477 times per second.

The HCCB Journey

Two decades of taste, tales, talent, techniques, technologies and trophies

















  • 1

    HCCB is incorporated on 14th February

  • 1

    Factory in Bidadi commissioned. Becomes the first factory in the Bidadi Industrial Area

  • 2

    Factory in Dasna becomes operational. Becomes the first factory in UPSIDC (then under a private developer)

  • 3

    Factories in Vijayawada and Goa also commissioned

  • 4

    Project work for setting up the Bhopal Factory starts

  • 1

    Factory in Bhopal commissioned. Becomes the first factory operational in the AKVN Industrial Area, Pilukhedi, MP

  • 2

    Construction of the Factory at Palakkad, Kerala starts

  • 3

    Project work for constructing factories in Wada, Kaladera (Jaipur), Siliguri and Khurda (Bhubaneshwar), begins

  • 1

    Factories in Wada, Kaladera (Jaipur), Siliguri and Khurda (Bhubaneshwar) are commissioned

  • 1

    Time for business expansion and consolidation

  • 2

    HCCB initiates work to launch juice manufacturing lines capable of hot-filling the product in PET package

  • 1

    HCCB inaugurates the country’s first hot-fill juice manufacturing line in factories at Chittoor and Bareilly

  • 1

    HCCB initiates projects to launch juice manufacturing lines that can bottle real fruit pulp in packaged juice

  • 1

    Introduces hi-speed lines at its factory in Wada

  • 1

    Successfully manufactures the country’s first juice product with real fruit pulp - Minute Maid Pulpy Orange

  • 2

    Introduces tetrapak juice manufacturing lines in its factories in Dasna and Ameenpur

  • 1

    Business grows. HCCB expands manufacturing capacities at several of its factories, by introducing additional bottling lines.

  • 1

    Ventures into manufacturing 11 different kinds of fruit drinks and juice products under the Minute Maid and Maaza brands

  • 1

    Commences project work to establish its first greenfield factory, since 2003 at Bidadi Industrial Area, Karnataka

  • 1

    HCCB’s second factory in Bidadi Industrial Area is commissioned

  • 2

    Introduces the country’s first 720 bpm (bottles per minute) line at this factory in Bidadi

  • 1

    Initiates a project to introduce the world’s first ASSP package

  • 1

    World’s first ASSP beverage rolls out of HCCB’s factory in Vijayawada. Fetches HCCB global awards for innovation

  • 2

    HCCB starts manufacturing the vapour distilled – SmartWater – at its manufacturing line in Bidadi factory

  • 1

    Inaugurates its 18th factory at Sananda, Gujarat

  • 2

    Commences the manufacturing of its first ever juice + dairy product, with the launch of Minute Maid Smoothie, from its factory in Vijayawada

  • 3

    HCCB is now one of the largest FMCG companies in India

  • 4

    HCCB achieved the target of meeting 40% of energy requirement at factories through renewable sources

  • 1

    HCCB added more than I million new outlets during the year

  • 2

    Ameenpur factory and Pirangut factory conferred with the prestigious JIPM Excellence in Consistent TPM Commitment Award

  • 3

    Sanand factory in Gujarat becomes only 1 of 9 Gold Certified Green Buildings amongst the FMCG / Food industrial facilities in India

  • 4

    HCCB’s Corporate Office located inside the Brigade Magnum building in Bengaluru receives the coveted LEED Platinum certification

The HCCB Journey

Two decades of taste, tales, talent, techniques, technologies and trophies

What We Do



Our 18 factories, spread across India, manufacture the beverages that India wants. And if it is about India, we better make the best. With stringent processes, world-class machines, state-of-the-art equipment, and the best packaging materials, we make 55 different beverage products in multiple categories.

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At a very basic and functional level, they help keep your favourite beverages, safe, hygienic and consistent. At their most evolved, they can be ambassadors of goodwill and messengers of change. Packages are an integral part of the HCCB story.

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HCCB – where warehousing and logistics integrates seamlessly with manufacturing and planning. Because when it is about serving 442 beverages per second, across 493 districts, through 20 lakh retailers, supply chain and distribution capability holds the mirror on us.

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Curious, empowered, inclusive and progress over perfection— these tenets guide the many innovations, which our people are able to see through at HCCB. Our innovation projects have challenged the status quo, have helped build capabilities and have driven our long-term growth. From making Minute Maid Pulpy Orange to developing heat resistant tarpaulins that maintain the freshness in beverages, come see and explore.

Our Leadership Team

A two-decade-old company that makes the beverages that India wants. A company that strives to leave things better than it first inherited. A top draw FMCG company that stands on the podium because of the ecosystem that it. 


Ashish Pingle
Chief Strategy & Transformation Officer

Ashish is an FMCG professional with more than 19 years of experience of handling leadership roles in Sales & Distribution, Trade Marketing and Commercial. As the Chief Strategy & Transformation Officer of HCCB, Ashish is currently spearheading a unique organisation wide initiative of disruption, standardisation, simplification and acceleration of existing functions. His current role also includes developing and deploying business strategies to make our organisation future ready.

With a proven track record of consistently delivering business results, Ashish believes in building and nurturing a high-performance culture. He is known for his obsession for turning ideas into projects and projects into serial successes.

Prior to joining HCCB as Marketing Manager in 2006, Ashish worked for a brief period of three years at Wagh Bakri Tea Group as Product Manager where he gained invaluable exposure and experience in Advertising, Budgeting, Sales Forecasting, Strategic Ideation and implementation of various Consumer and Trade related schemes across markets.

Ashish is an MBA (Marketing) from Gujarat University and he has attended a strategic programme in Retail Management at the Indian School of Business (ISB), Hyderabad.

As a fitness freak and a sports enthusiast, Ashish finds time to pursue his passion for long distance running and ultra-cycling. He is also an advocate of Girl Child Education.


Abhishek Jugran
Chief Commercial Officer

In his current role as the Chief Commercial Officer, Abhishek is responsible for ensuring sustained growth for HCCB through segmentation strategy, product management, market-focused product strategy, and category analysis among others.

Abhishek has acquired a wide spectrum of cross-functional experience in emerging markets of India, MENAP, South Asia & Nigeria during his career spanning more than 2 decades. He has essayed different leadership roles which honed his skills in general management, leadership excellence, brand management, innovation, sales system, and building talent pipeline for business continuity.

Prior to joining HCCB as Zonal Vice President in 2016, Abhishek worked with Coca-Cola India for nearly eight years. He has also worked with Dabur as part of its Sales & Marketing teams for nine and a half years. He is a management graduate from the Institute of Management Studies (IMS), Ghaziabad and an alumnus of the prestigious Sydenham College of Commerce and Economics.

An avid sportsperson who has played different games including cricket at competitive levels during his school and university days, Abhishek believes in the power of discipline to execute plans and strategies.

Indrajeet Sengupta
Executive Director and Chief Human Resources Officer

Indrajeet is the Executive Director and Chief Human Resources officer of the company, focused on the people priorities and transformation of the human resources at HCCB. He works in close collaboration with the business to evolve HCCB into a company of significant scale and size. Prior to this assignment, he worked for Johnson & Johnson, Mars Inc, and GE. Indrajeet brings in multi-industry and multi-geography experiences. He is a trusted business advisor, talent developer, and change leader. He is adept in leading teams, collaborating across stakeholders, and solving complex business challenges.

Indrajeet enjoys photography, is an avid traveller, and appreciates music and movies over the weekend.

Kamlesh Kumar Sharma
Chief Communications Officer

Kamlesh joined HCCB as its first Chief Communications Officer. He leads the corporate reputation and brand building exercise for HCCB, leveraging diverse media platforms - paid, owned, earned and shared.

He is based at the Company headquarters in Bengaluru and is a member of the Senior Leadership Team that report to Christina Ruggiero, CEO.

Over the last couple of years, he has led the new brand identity work for HCCB and established the company’s presence in mediums – traditional, social or digital. He is also the company spokesperson and its chief content officer.

Kamlesh moved to Hindustan Coca-Cola Beverages after having served as Director, Corporate Communications and Alliances, at Coca-Cola India Pvt Ltd. He has over 20 years of experience handling a variety of roles like Marketing Communications, Brand PR, Category Communications, Social and Digital Communications, Media Relations and Sustainability Marketing. Prior to working with Coca-Cola India, Kamlesh has worked at Bharti Airtel Limited and Rediffusion Y&R.

He has a Master’s degree in Business Administration, specialising in Marketing.

Prasanna Narayan Borah
Chief Information Officer

As the Chief Information Officer of HCCB, Prasanna leads the IT and digital functions focused on strategic large-scale IT automation projects in Sales, Operations and Supply Chain. Currently, he is actively driving two unique Digital Transformation initiatives namely Transport Management System (TMS) and Distributor Management System (DMS) that among other things are aimed at significantly improving the speed, accuracy and efficiency of our operations across the entire countrywide network of 3900 distributors of our beverages.

Known for his impeccable record, Prasanna has been instrumental in successfully driving several key projects such as ‘Coke One’ and ‘Large-scale SAP-ERP’ implemented across the organisation. He has also played a stellar role in spearheading the IT project to make our factory located in Sanand in Gujarat completely paperless, Shared Services Transition project and managing the Global Business Services for all transactional processes across multiple functions.

Prior to joining HCCB as Regional Sales Director in 2001, Prasanna worked with Pepsi Foods Limited for 3 years from 1997 to 2000. He is an alumnus of IIM Bangalore.


Dinesh Jadhav
Executive Director, Supply Chain

As the Executive Director of Supply Chain at HCCB, Dinesh leads one of the country’s largest and most complex logistics and supply chain operations.

He has been associated with HCCB for over two decades and donned many hats within the company. Prior to his current role, he served as the Vice President of Manufacturing Operations and held different portfolios across manufacturing, infrastructure planning, and supply chain.

He was the also the General Manager of the company’s Sri Lanka operations for a period of time.

Prior to HCCB, he worked at Larsen & Toubro for over three years. In his leisure time, Dinesh enjoys travelling, playing cricket with his children, and watching movies.

Shukla Wassan
Executive Director - Legal & Corporate Affairs, South Asia

Shukla has been associated with the company for over 11 years and has contributed significantly in the areas of legal regulatory affairs, compliance and corporate governance. Additionally, she is also responsible for Public Affairs & Communication of the company. As the Executive Director, she is a key interface between the Indian Management and the Overseas Parent Company.

Prior to HCCB, Shukla has been associated with Bottlers Nepal Limited, International Beverages Pvt. Ltd., Xerox India Ltd. and Reckitt Benckiser in various roles and capacities.

Harsh Kumar Bhutani
Chief Financial Officer - HCCB & Finance Head - Region South Asia

Harsh is the Chief Financial Officer of the company. He has served the company for more than 2 decades and has been heading the finance and business services function for the last 3 years. Prior to this role, Harsh handled various roles in finance organizations at both zonal and corporate levels.

Harsh brings in over 24 years of rich and progressive experience in strategic financial planning & analysis, commercial finance, cost management, business processes, treasury, tax, internal controls and shared services.

Christina Ruggiero
Chief Executive Officer

Christina Ruggiero is the Chairperson and CEO of HCCB.

She is currently the only woman CEO of a top 5 FMCG company in India. She started her career in the U.S. Navy, where she was a code breaker (cryptologist) for the National Security Agency. To have moved from the Navy to the top echelons of the corporate world, is a unique feat.

Before becoming the CEO of HCCB, she served as Chief Procurement Officer for The Coca-Cola system within North America, and President and CEO for Coca-Cola Bottlers’ Sales & Services, LLC (CCBSS), an organization that aggregates and optimizes supplier and customer-related activities for the U.S. bottling franchise network.

Prior to working at The Coca-Cola Company, Christina was Vice President, Procurement, for Diageo plc, where she led procurement and supply chain teams globally, including teams in the United States, Africa, Europe, and Russia. While at Diageo, Christina was honoured by DiversityPlus Magazine as one of their "2012 Top 25 Women in Power Impacting Diversity" for driving diversity; both internally and externally.

Christina holds a degree in Masters of Management (University of Huddersfield, UK) and Bachelors of Science in Information Sciences (Marymount College), where she graduated Summa Cum Laude, Valedictorian. She also attended the Coca-Cola Leadership Program at Harvard Business School.

She has lived and worked in 55 countries.

Lagan Shastri
Executive Director- Market Operations

As the Executive Director - Market Operations, Lagan is responsible for leading end-to-end countrywide sales and operations across the company. Known as a visionary leader and a turnaround specialist who has worked across multiple functions and geographies, Lagan brings in a unique insight into opportunities and challenges of sales, marketing and distribution in a culturally and economically diverse country like India. Putting his ‘leadership skills’ and ‘market insights’ to work, he makes immense contribution to strategy development and implementation; building capabilities such as digitisation, IoT and analytics; enabling synergies across Group companies; and driving business growth. But more importantly, Lagan is a ‘people leader’ who has a way of inspiring his team members to go for stretch deliveries while remaining grounded and humble.

An alumnus of IIM Bangalore and Sri Ram College of Commerce (SRCC), New Delhi, Lagan joined the company as a Management Trainee two decades ago and made rapid strides to success through his discipline, dedication and determination.

Lagan enjoys actively participating in social charitable work and takes pride in being a deeply rooted family man.

Saba Sharma
Chief Procurement Officer

Saba is the Chief Procurement Officer at HCCB. In her current role, Saba’s mandate is to work closely with business and drive transformation of the procurement function. With her multi-cultural and multi-geography experience in FMCG procurement, spanning raw material, sales, marketing, media, IT, contract manufacturing and plant purchases, Saba brings in unique blend of knowledge and skill sets.

Prior to joining HCCB, Saba worked with Procter & Gamble where she took several leadership roles across categories and worked on Indian and international assignments. She is credited with developing talent and making procurement a sphere of competitive edge, for the business.

She is based at the HCCB headquarters in Bengaluru and is a member of the senior leadership team that reports into the CEO.

Saba has a passion for diversity and inclusion and has been a change leader in this domain

A management graduate from National Institute of Industrial Engineering (NITIE), Saba is also an Electronics and Communications engineer. She is an avid traveller and birdwatcher. In her free time, Saba enjoys baking.


Melvin Tan
Chief Financial Officer

Melvin in his current role at HCCB is essentially responsible for strategic financial planning & analysis, commercial finance, cost management, business processes, treasury, tax, internal controls and shared services.

He joined the Coca-Cola system in 2010 after a successful career spanning ten years with KPMG and Honeywell. As Financial Controller, Melvin worked at the Coca-Cola’s Bottling Investment Group (BIG) in Singapore and Malaysia (SIMA) and progressed through roles of increasing responsibility within the finance function.

As CFO of SIMA operations, Melvin has been instrumental in the successful implementation of Coke One system, establishment of robust financial governance systems, and setting up of greenfield bottling operation in Malaysia. He also won appreciation for his active role in supporting overall strategy, commercial and supply-chain business partnerships, financial turnaround, risk management, stakeholder engagement and various tax changes.

A man of affable disposition, Melvin is known as an inclusive leader and is passionate about brands, people and business. He graduated from University of Sheffield, UK, with an honours degree in Accounting and Financial Management.

His family includes his wife Stella and son Evan.

Awards, Applause, Love

Recognition for our manufacturing prowess, accolades for community work, appreciation for ensuring environmental sustainability, HCCB has accepted them all with humility.

Corporate Governance

The Coca-Cola Company* expects all of its employees to comply with the law and act ethically in all matters. We have the same expectations of our suppliers. Our Code of Business Conduct sets the basic standards for employee conduct. This Code of Business Conduct for Suppliers establishes related requirements for our suppliers. Working together, we can achieve great success by doing the right thing.
Note: This Code contains general requirements applicable to all suppliers to The Coca-Cola Company. Particular supplier contracts may contain more specific provisions addressing some of these same issues. Nothing in this Code is meant to supersede any more specific provision in a particular contract, and to the extent there is any inconsistency between this Code and any other provision of a particular contract, the other provision will control.

Employees of The Coca-Cola Company should act in the best interest of the Company. Accordingly, employees should have no relationship, financial or otherwise, with any supplier that might conflict, or appear to conflict, with the employee's obligation to act in the best interest of The Coca-Cola Company. For example, suppliers should not employ or otherwise make payments to any employee of The Coca-Cola Company during the course of any transaction between the supplier and the Company. Friendships outside of the course of business are inevitable and acceptable, but suppliers should take care that any personal relationship is not used to influence The Coca-Cola employee's business judgment. If a supplier employee is a family relation (spouse, parent, sibling, grandparent, child, grandchild, mother- or father-in-law, or same or opposite sex domestic partner) to an employee of The Coca-Cola Company, or if a supplier has any other relationship with an employee of The Coca-Cola Company that might represent a conflict of interest, the supplier should disclose this fact to The Coca-Cola Company or ensure that the Coca-Cola employee does so.

Both the supplier and The Coca-Cola Company must keep accurate records of all matters related to the supplier's business with The Coca-Cola Company. This includes the proper recording of all expenses and payments. If The Coca-Cola Company is being charged for a supplier employee's time, time records must be complete and accurate. Suppliers should not delay sending an invoice or otherwise enable the shifting of an expense to a different accounting period.

Employees of The Coca-Cola Company are prohibited from accepting anything more than modest gifts, meals and entertainment from suppliers. Ordinary business meals and small tokens of appreciation such as gift baskets at holiday time generally are fine, but suppliers should avoid offering Coca-Cola employees travel, frequent meals or expensive gifts. Gifts of cash or cash equivalents, such as gift cards, are never allowed.

Suppliers acting on behalf of The Coca-Cola Company must comply with the U.S. Foreign Corrupt Practices Act, as well as all local laws dealing with bribery of government officials. In connection with any transaction as a supplier to The Coca-Cola Company, or that otherwise involves The Coca-Cola Company, the supplier must not transfer anything of value, directly or indirectly, to any government official, employee of a government-controlled company, or political party, in order to obtain any improper benefit or advantage. Suppliers must keep a written accounting of all payments (including any gifts, meals, entertainment or anything else of value) made on behalf of The Coca-Cola Company, or out of funds provided by The Coca-Cola Company. Suppliers must furnish a copy of this accounting to The Coca-Cola Company upon request.

Suppliers should protect the confidential information of The Coca-Cola Company. Suppliers who have been given access to confidential information as part of the business relationship should not share this information with anyone unless authorized to do so by The Coca-Cola Company. Suppliers should not trade in securities, or encourage others to do so, based on confidential information received from The Coca-Cola Company. If a supplier believes it has been given access to The Coca-Cola Company's confidential information in error, the supplier should immediately notify its contact at the Company and refrain from further distribution of the information.
Similarly, a supplier should not share with anyone at The Coca-Cola Company information related to any other company if the supplier is under a contractual or legal obligation not to share the information.

Suppliers who believe that an employee of The Coca-Cola Company, or anyone acting on behalf of The Coca-Cola Company, has engaged in illegal or otherwise improper conduct, should report the matter to the Company. The supplier can contact the employee's manager or The Coca-Cola Company Ethics & Compliance Office at +1-404-676-5579 or compliance@na.ko.com, or use the Company's EthicsLine reporting service at www.KOethics.com, or call toll-free using the access codes that can be found on the EthicsLine website. A supplier's relationship with The Coca-Cola Company will not be affected by an honest report of potential misconduct.

*This document is applicable to suppliers of The Coca-Cola Company and its majority-owned subsidiaries. Use of the terms "The Coca-Cola Company" and "the Company" in this document refers to The Coca-Cola Company or one or more of its subsidiaries, whichever is relevant to the particular supplier relationship.

Suppliers to The Coca-Cola Company will be required to meet the following standards with respect to their operations as a whole

Supplier will comply with all applicable laws, rules, regulations and requirements in the manufacture and distribution of our products and supplies and in providing services to the company

Supplier will not use child labour as defined by local law.

Supplier will not use forced or compulsory labour.

Supplier will not physically abuse labour

Supplier will respect employees' rights to choose whether to be represented by third parties and to bargain collectively in accordance with local law

Wages and benefits will comply with local law

Working hours and overtime will comply with local law

Working conditions will comply with local regulations

Supplier will comply with all applicable environmental laws

The Supplier agrees that it must be able to demonstrate its compliance with these requirements at the request of and to the satisfaction of The Coca-Cola Company. This includes, but is not limited to, The Coca-Cola Company and other subsidiaries of The Coca-Cola Company having the right to inspect any site involved in work for The Coca-Cola Company and its subsidiaries. Any Supplier that fails to satisfy The Coca-Cola Company and its subsidiaries of its compliance is subject to immediate termination of any agreements between it and The Coca-Cola Company and its subsidiaries without penalty to The Coca-Cola Company and its subsidiaries but with obligations to remedy direct damages suffered by The Coca-Cola Company and its subsidiaries. All other policies and guidelines of The Coca-Cola Company and its subsidiaries and any other agreements to which the Supplier is a party shall continue in full force and effect.

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Contact Us
Hindustan Coca-Cola Beverages Private Limited

Brigade Magnum,
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092

Consumer Helpline 1800 180 2653