In the journey of Growth, “Perfection” isn’t a milestone!

I started my career in an automobile major, in the house of the Tatas. It was only natural that pictures of JRD Tata and Ratan Tata adorned the walls and their words defined the air. I found myself staring at this huge poster of JRD in the office. The accompanying quote said - “Always aim at perfection, for only then will you achieve excellence”. Every now and then, leaders would refer to this quote, inspiring us to keep on striving for perfection and excellence.

I soaked in the spirit. “Do it right, the first time” become my mantra. Quality had to be above everything else, even time or cost. Of course, being the culture there it was, I was appreciated for this attitude and thrived well.

Cut to 5 years later, I stepped to the Coke Side of Life and had my first brush with the beverage industry. The shift was immense. Average value of the product being sold went from Rs 20 lakh to Rs 20, and the time to market went from 3 years to 3 months! Life in HCCB was fast, decisions were taken quickly and executed even more rapidly. Of course, being the perfectionist, I strolled with my usual speed; delivering work that was perhaps high in quality but likely inapt in the super-fast world of FMCG.

This went on for a few months, until my exasperated manager called for a discussion.

After a long conversation and some reflection, I realized we are in an industry where the consumer won’t wait for another minute, let alone days for consuming a beverage. A delayed opportunity is a lost sale. Beverage purchase happens by the instant, and loss of today’s sale does not imply tomorrow’s success. In such a case, there isn’t always time or even the need to wait for perfection.

What is required is a continuous drive to take it to the next level, always. Do what is best today and know that it still won’t be best tomorrow. Even a top-quality output will have scope for a V2.0. It is immaterial if one is in sales or support functions, our actions together impact the speed of HCCB’s field execution.

The world is evolving so fast, that perfection has become the elusive illusion. We can keep on chasing our definition of perfection, only to realize by the time it is attained, it has become obsolete. Blackberry, Nokia, Xerox, Kodak, Yahoo, Orkut are all world-famous examples that were market leaders in their own domains and then abruptly became irrelevant, only because they chose to rest on their laurels and bask in the glory of perfection, while ignoring how dynamically world changed around them.

And that’s because perfection isn’t a milestone anymore. It’s a journey of its own…on which we must keep progressing, day by day, bit by bit.

Vidhi Verma
Talent and Performance Management @ HCCB

Reaping Benefits: Rupturing Myths

Around 200 farmers in and around Goblej village near Ahmedabad are today driving a change that could potentially trigger the next green revolution in India. HCCB feels proud to be just one of the enablers.

“The yield from my field has now almost doubled.” Says Avanish (name changed), one of the early adopters of the System of Rice Intensification (SRI) methodology in Goblej village. He quickly adds with an enviable sense of pride and achievement, “And, my income has more than quadrupled.”

His assertion may evoke wonder in most of us – for the lack of general awareness about the existence and benefits of such innovative practices. And, excitement too - at the prospect of raising large swathes of farmers’ population out of poverty.

Sure enough, the rice produced through SRI commands a price premium in the market. Reasons are obvious – the taste, flavour and even the food content of SRI rice are much better than the ones produced through the conventional farming method. Besides, the paddy under SRI is cultivated with organic manure sans any chemical fertiliser. The plants are, therefore, healthy and can resist insects naturally without any pest control.

Convincing farmers to adopt SRI was, however, not easy for HCCB in the beginning. The new methodology challenged the age-old concepts, techniques and practices of traditional rice farming. Sensing the resistance, HCCB started sending the farmers in small groups to nearby villages where SRI was already paying dividends. Simultaneously, HCCB in partnership with Development Support Centre (DSC), an NGO that specialises in SRI methodology, organised training programmes on SRI technique for the farmers. HCCB also developed demo plots to demonstrate the benefits of SRI technique to all the farmers. The idea was to show them the difference between traditional and SRI techniques for rice farming.

The system which was first developed during 1980s in Madagascar, has today spread to around 20 countries. It is also being adopted in many states in India notwithstanding the constraints.

The success of SRI is, thus, real and for everyone to see. It’s, however, intriguing to note that only 200 farmers in the region have adopted this innovative methodology in 3 years since the new technique was introduced to them by HCCB in 2016. Explains, Sanjay Bhatt, Zonal Head, Public Affairs and Communication (PAC), HCCB, “Initially, there were a lot of apprehensions about the efficacy of SRI methodology when we introduced this in Goblej. The resistance was understandable as the SRI technology challenged the well-entrenched beliefs and practices of rice farming.”

For instance, people for centuries have believed that rice is an aquatic plant and grows best in standing water. The SRI technique has now established that while paddy can survive in water, it cannot thrive under reduced oxygen levels. So, it took a great deal of training and persuasion to convince some progressive farmers to adopt this technique in which the fields are not submerged with water and just kept moist during vegetative phase. At a later stage, only one inch of water is required to be maintained in the field. On an average, SRI farming requires almost half as much water as normally used.

The SRI technique also challenged the conventional method of transplanting rice seedlings. Traditionally, the farmers first pull out the seedlings from the nursery bed at an average of 15 to 40 days after seeding and then transplant them in bulk – 2 to 3 seedlings per hill – placed close to each other in a random order. Under SRI technique, the farmers transplant 8 to 12-day old seedlings, using only single seedling per hill, not in clumps, in a square pattern 25cm x 25cm apart. Moreover, the nursery preparation for SRI is also different requiring the farmers to spread the sprouted seeds sparsely. This enables the farmers to lift single seedling at a time required for transplanting.

Single seedling particularly allows roots to grow deep and produce 30 to 50 tillers making the plants that much stronger. Besides, the spacing between the plants enables easy weeding. This coupled with increased microbial activity due to organic manure provides more nutrients to roots, further adding to their strengths. As Javed (name changed), another farmer in region who like Avanish also practices SRI technique, points to the neighbouring field, “Look at the paddy plants cultivated under conventional methods. The untimely rain and storm have destroyed all of them. But the ones grown under SRI in my field are still standing tall and green.”

In comparison with the traditional paddy cultivation, one can say that the SRI technique is a set of new practices requiring less water, less seeds and less time to produce larger quantity of rice of much better quality without requiring any chemical fertiliser or pest control.

Besides, the farmers can concurrently grow azolla in the paddy fields. Essentially an aquatic fern, azolla acts as bio-fertilizer, enriching the soil with organic nutrients. Most importantly, due to the increased fertility of the soil and moderate requirement of water, the farmers are able to grow the second paddy crop in a season. This further enhances their earning potential.

The benefits of SRI are indeed huge. The good news is that the farmers in the region are beginning to see the difference. On its part, HCCB in partnership with DSC, the NGO, continues to impart training to educate the farmers. The adoption is taking place slowly but surely. For now, the SRI technology is set to transform the agriculture landscape of Goblej village for better.

Hindustan Coca-Cola Beverages wins the National Water Mission Award for Water Management Practices at its factory Atmakuru, Guntur district

Vijayawada, September 25, 2019: Hindustan Coca-Cola Beverages (HCCB) Pvt Ltd – one of India’s top FMCG companies – won the prestigious National Water Mission Award 2019 for its robust water management practices at its factory located at Atmakuru in Guntur district.

HCCB received the award under the category – ‘Increasing Water Use Efficiency by 20 per cent (Industries/Corporate)’ - at a function held in Vigyan Bhawan, New Delhi this evening. HCCB is one of the four corporates to have won this award for 2019.

Shri Gajendra Singh Shekhawat, Hon’ble Minister for Jal Shakti in the presence of Shri Rattan Lal Kataria, Hon’ble Minister of State for Jal Shakti, Social Justice & Empowerment handed over the award to G S Raghu, VP, Quality, Safety and Environment, HCCB and P V R Kumar, VP and Cluster Head South, Supply Chain, HCCB at Vigyan Bhawan in New Delhi.

During the on-site assessment, the jury and panel members for the award evaluated HCCB’s work in the areas of (1) water replenishment (2) efficient usage and (3) consistent reduction in water usage, in factory operations. The factory has brought about a 22% optimisation in water usage over the last 36 months.

HCCB’s ongoing efforts to augment its water management practices through installation of water treatment plant towards ensuring zero liquid discharge, back wash recovery system, bottle washer recovery schemes, and reduction in water usage through optimisations in the PET water rinses and CIP (Clean-In-Place), got it the award.

HCCB’s work in the area of water conservation through rain water storage and harvesting projects in Nidumukkala and Kantheru village; and roof water harvesting project at Regional Agricultural Research station, Guntur, were the other projects that were recognised. Along with these and other water projects, HCCB has created a rain water harvesting potential of 5 lakh kilolitres of rain water, in and around Atmakuru.

Reflecting on the significance of the award, Dinesh Jadhav, Executive Director, Supply Chain, Hindustan Coca-Cola Beverages, said, “We have consistently given ourselves targets and challenges, which are often tougher than the prevailing norms, on water management. The National Mission Award to the Atmakuru factory has only renewed our ambition to consistently be better.”

The awardees for this program were selected from a pool of 140 entries from all over the country. Based on a well-defined framework covering the five goals of the National Water Mission, the awards were segregated in 10 categories. This included a rigorous on-site assessment process by a jury of eminent panellists headed by Shri Shashi Shekhar, former Secretary, Ministry of Water Resources.

Established in 1999, HCCB’s factory in Atmakuru has 4 manufacturing lines, spread over 42 acres.

About HCCB

HCCB is one of India’s largest FMCG companies. It manufactures, packages and sells, some of India’s most loved beverages – Minute Maid, Maaza, SmartWater, Kinley, Thums Up, Sprite, Coca-Cola, Limca, Fanta, Georgia and several others. A network of 3,900 distributors, 250,000 farmers, 7,000 suppliers and over 2.5 million retail outlets, makes HCCB, an ecosystem of significant scale. It operates in 25 states in 493 districts. Through its 18 factories, HCCB manufactures and sells 60 different products in 9 different categories.

Latest @ HCCB

Maestro Ilaiyaraaja composes HCCB’s anthem

December 02, 2019

The musical maestro Dr. Ilaiyaraaja composes the first-ever anthem for a corporate entity, HCCB, in his four decades of the musical journey. Beginning with a soft and mellifluous tune on the flute, the anthem bears his signature and is eminently identifiable as his work. The anthem gradually extends into a powerful visual of India. In many ways, the music represents the new India, which is traditional and yet contemporary; always on the move, inspiring others and the world in the process.

In the journey of Growth, “Perfection” isn’t a milestone!

December 03, 2019

Vidhi Verma from the Talent and Performance Management team shares interesting insights on her career journey from an automobile giant to HCCB. Working in a high-speed organisation, she frequently aspires for perfection even when faced with tight deadlines. And eventually, she discovers that perfection isn't a milestone, it's a journey.

Reaping Benefits: Rupturing Myths

November 11, 2019

HCCB uses innovative methods to help farming communities around Goblej village in Gujarat increase their yield, and potentially trigger the next green revolution in India.

Hindustan Coca-Cola Beverages wins the National Water Mission Award for Water Management Practices at its factory Atmakuru, Guntur district

September 25, 2019

HCCB becomes 1 of the only 4 corporates to win the award for 2019. HCCB won the prestigious National Water Mission Award 2019 for its robust water management practices at its factory located at Atmakuru in Guntur district.

Introducing Colour - Joy of Sparkling & Juice

February 19, 2019

The new Minute Maid Colour is a product, manufactured by HCCB, which combines the taste of real grapes with the power of fizz. One of the first products to bring in the best of both worlds – sparkling and juice. First made available in Tamil Nadu

The HCCB Ecosystem

The HCCB Ecosystem

About Us

Welcome to the world of HCCB – a company that started in 1997 with the simple aim of making beverages for the India of the 21st century. Two decades later, we are among the top 5 FMCG companies in India. While we have grown in scale, our soul remains unchanged. We still find our answers in the questions of India; we continue to find our ink in the stories of India. We are driven by India’s hopes; we are fuelled by India’s dreams. Come explore the world of HCCB – a company #inspiredbyIndia.

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Our Products

For more information about the product and its ingredients, visit the Coca-Cola India website.

Minute Maid Apple Sparkle
Minute Maid Colour
Minute Maid Litchi
Coca-Cola
Diet Coke
Zero Coke
Fanta Juicy+
Fanta Orange
Limca
Limca Lime
Thums Up
Thums Up Charged No Sugar
Thums Up Charged
Sprite
Sprite Zero
Sprite Juicy+
Maaza
Maaza Gold
Maaza Refresh
Aquarius
Bonaqua
Perfect Fruit
Freshly Roast and Ground Coffee and Premixed Tea Dispensing Solution
Iced Tea and Cold Coffee Dispensing Solution
Premix Coffee and Tea Dispensing Solution
Kinley
Kinley Soda
Kinley Lemmy
Schweppes Soda Water
Schweppes Tonic Water
Schweppes Ginger Ale
Smart Water
Rim Zim
Monster

Minute Maid Gritty Guava
Minute Maid Guava
Minute Maid Apple
Kinley Orangy

Minute Maid Anar
Minute Maid Mango
Minute Maid Mixed Fruit

Minute Maid Nimbu
Minute Maid Pulpy Orange
Minute Maid Pineapple

Minute Maid Tomato
Minute Maid Cranberry

Minute Maid Apple Sparkle
Minute Maid Colour
Minute Maid Litchi
Coca-Cola
Diet Coke
Zero Coke
Fanta Juicy+
Fanta Orange
Limca
Limca Lime
Thums Up
Thums Up Charged No Sugar
Thums Up Charged
Sprite
Sprite Zero
Sprite Juicy+
Maaza
Maaza Gold
Maaza Refresh
Aquarius
Bonaqua
Perfect Fruit
Freshly Roast and Ground Coffee and Premixed Tea Dispensing Solution
Iced Tea and Cold Coffee Dispensing Solution
Premix Coffee and Tea Dispensing Solution
Kinley
Kinley Soda
Kinley Lemmy
Schweppes Soda Water
Schweppes Tonic Water
Schweppes Ginger Ale
Smart Water
Rim Zim
Monster

Minute Maid Gritty Guava
Minute Maid Guava
Minute Maid Apple
Kinley Orangy

Minute Maid Anar
Minute Maid Mango
Minute Maid Mixed Fruit

Minute Maid Nimbu
Minute Maid Pulpy Orange
Minute Maid Pineapple

Minute Maid Tomato
Minute Maid Cranberry

The SPREAD

The Spread

Goa Factory
Patna Factory
Goblej Factory
Aranya Factory
Bidadi Factory
Chittoor Factory
Ameenpur Factory
Bhopal Factory
Jammu Factory
Chennai Factory
Khurda Factory
Pirangut Factory
Siliguri Factory
Varanasi Factory
Vijayawada Factory
Wada Factory
Dasna Factory
Sananda Factory

Work With Us

Welcome to HCCB

Welcome to the HCCB family, where possibilities and happiness are endless.

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Jobs @ HCCB

Thinking of taking a ride in an HCCB truck? Come, join us. The journey has just begun.

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People

They keep seeking, never settle. They push for progress.

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Unique Initiatives

PATERNITY LEAVE

Offering 4 weeks of paternity leave and 6 months, if father is the primary caregiver (equivalent to maternity)

SIGN LANGUAGE INTERPRETER

Providing effective sign language interpreter facility at town hall meetings

ENABLING DISABILITY-FRIENDLY ENVIRONMENT

Facilitating the HCCB family with disability-friendly environment at corporate office

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Leading with Precision in Logistics

It’s fast. It’s accurate. And, it’s automated. The Automatic Storage and Retrieval System (ASRS) installed at warehouse, within the HCCB factory at Goblej, Gujarat, is a revolutionary step in the company’s value chain of logistics management.

There are a few ASRS in India but this is unique. Primarily, this not only manages bulk pallet-in pallet-out operation, but it also manages Mixed Pallet Making, in line with our strategy to make Supply Chain nimble.

It is easily the first of its kind in the beverage industry in India. ASRS optimises product storage, material flow and retrieval inside the warehouse, thereby enabling faster delivery of products. With machines managing put-away and retrieval of finished goods, there is almost zero error. Thanks to ASRS, the entire material handling operation in the company’s high-bay Goblej warehouse, right from receiving, storing, mixed pallet making to loading of final products is carried out seamlessly; as per the order fulfilment plan without any human intervention. The system talks to our ERP & Transport Management system on a real-time basis to fulfil customer orders efficiently.

The system is customised to meet the dynamic and growing demands of the modern business. Developed as a green field project by HCCB in 2018, the ASRS facility in the warehouse has dramatically improved the company’s order processing throughput and distribution metrices.

Space Optimisation

The final products of returnable glass, Tetra, Cans or PET bottles reach the warehouse from the manufacturing lines, which is co-located, in the form of pallets completely stretch-wrapped and bar coded automatically. On reaching the warehouse, the pallets are unloaded on to the Infeed conveyors, which reads the barcode and decides the flow as per the ‘put-away strategy’ fed into the system. High-moving items are placed close to the despatch point and the slow-moving items are placed deep inside the high-density storage bays to enable quick and efficient retrieval for despatch.

The entire storage operation is essentially aided by 3 key equipments:

1. X-axis: Carts for deep lane transfers to push the pallets deep inside the bays
2. Y-axis: Carts for cross-aisle transfers to cut across aisles for faster throughput
3. Z-axis lifts: For vertical transfers of goods to all the vertical levels of the warehouse

Guided by a strong and flexible warehouse control system, the technology is thus designed to determine the most efficient storage location at any given moment swiftly.

Customised Mixed Pallet Making

Though most of the orders are received in a pallet size for a particular product (SKUs) and for a particular destination, ASRS also enables mixed pallet making. In conventional warehouses, there is a chance for errors in picking as the staff manually picks individual cases from pallets onto the conveyors. The automated system enables all kinds of configurations for mixed pallet making. Guided by the orders fed into the system, the layer pickers (de-palletisers) unpack pallets and remove cases by layers to form mixed pallets of different products.

All of these are aided by the handhelds and barcodes with the system smart pallet load making features. An automatic stretch wrapping machine is also available to ensure proper packing before the material is despatched to the final destination. This great flexibility for the operations teams to try new products and categories with smaller quantities in the market. Sure enough, the bottles that pass through the ASRS equipped warehouse remain untouched till the time they reach the retail outlets. Quality, purity and integrity of such bottles are therefore very high. And, this includes loading - one of its kind automatic 3-minute full truck untouched loading.

Efficient Retrieval

The stored products are retrieved from the bays by pallet shipping depending on the shipping order, batch number, volume, variety, movement, truck size, and inventory profiles. The system automatically allocates lifts to pick up the material and place them on the outfeed conveyors for shipment. Inter connectivity of infeed and outfeed conveyors further helps in reducing redundancy of products using the first expiry first out (FEFO) principle for inventory management. The system ensures that the earliest date items are retrieved on priority before they expire and become unsaleable. The computerised system thus facilitates automatic retrieval of loads from set storage locations inside the warehouse with precision, accuracy and speed.

Flexible Operations

The biggest advantage of using ASRS technology is the flexibility that it provides for adjusting to the variability in demand as per season. The technology enables the warehouse to ramp up its capacity to cater to as much as a 20% spike in demand within one hour without any additional manpower requirement.

Just imagine, if one were to arrange additional manpower and other resources to handle the workload of the increased demand and if the operators were to manually sort products, read shipping labels and push the pallets out on conveyors – this would have been a nightmare. The automated solution is inherently scalable making the warehouse ready for future expansion. The top-of-the-line technology is indeed a great enabler for the organisation to increase volume, fulfil orders, eliminate sorting errors, ensure delivered packaged quality and win customers’ trust and confidence.

Minute Maid Pulpy Orange: The way we made it

For a decade now, orange lovers of the country have enjoyed the delightfully natural, juicy and pulpy taste of Minute Maid. And there is a lot that goes into maintaining this amazing taste and consistency in all Minute Maid bottles. Here is how HCCB innovated our manufacturing processes and bottling lines to bring about the taste and texture of Minute Maid Pulpy Orange.

It all begins with the concentrated juice and sacks prepared from fresh oranges. They are supplied separately, in hygienically packed frozen form, (at -18 degree Celsius) to maintain quality and freshness while in transit; and to prevent any external contamination.

The frozen juice and sacks are then made to undergo ambient thawing in a hygienic environment inside the Factory. The juice and the sacks are then blended to get the pulpy juice concentrate.

After thawing, the concentrated juice and sacks are taken to a beverage-blending tank where a specially designed agitator ensures the intactness and consistency of orange pulp. The agitator in the factory also prevents the pulp from settling down.

During these processes, the pulpy juice concentrate is effectively blended with sugar syrup and water in the same tank. This makes the blended beverage ready with right proportions of juice and pulp.

A positive displacement pump transfers this blended beverage to the bottling line. The pump also ensures that the orange pulp remains intact through the process lines.

The beverage is then passed through a pasteuriser, which is heated up to 96 degree Celsius to ensure its safety, until the product reaches the consumer. The pasteurised beverage is then filled in bottles maintaining its pulpy consistency in every bottle. Next, the bottles are cooled down to room temperature for further secondary packing and distribution.

The beverage is then subjected to a series of quality checks before and after it is packed into the bottles. The formulation of the output ensures that on shaking the bottle once, the pulp remains in suspension and takes time to settle again, thus giving you the pulpy experience in every sip!

Innovations

Curious, empowered, inclusive and progress over perfection — these tenets guide the many innovations which our people are able to see through at HCCB.

Automatic Storage and Retrieval System

Distributor Management System

Minute Maid Pulpy
Orange

Sustainability Initiatives

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Planet

They want us to help find solutions and make a measurable and meaningful difference in the world.

People

We are happy that communities and civil society are seeing value in what we bring to the table - our expertise - our know-how - our unique and specific strengths.

Sustainability Initiatives

People

They want us to help find solutions and make a measurable and meaningful difference in the world.

Planet

We are happy that communities and civil society are seeing value in what we bring to the table - our expertise - our know-how - our unique and specific strengths.

Learn More

Media Centre

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Press Releases

HCCB dedicates 5 more Model Villages near Chennai

November 27, 2019

Bringing access to clean drinking water, electricity and skill enhancement opportunities, HCCB brought positive change to the lives of over 1800 people from Notchimedu, Keelmaa Nagar, Melmaa Nagar, Poovayar Nagar and Pudhumaa Nagar villages near Chennai.

Press Releases

HCCB announces appointments to its senior leadership team

November 26, 2019

Hindustan Coca-Cola Beverages announced the appointment of Saba Sharma and Preeti Balwani as Chief Procurement Officer and General Counsel, respectively.

Press Releases

HCCB dedicates two more Model Villages in Chittoor District

November 15, 2019

Lives of around 2780 people of the Challapalem and Kapugunneri villages located in Chittoor District were positively impacted from the Model Village Initiatives of HCCB.

Lives of around 1800 people of Notchimedu, Keelmaa Nagar, Melmaa Nagar, Poovayar Nagar and Pudhumaa Nagar villages in Nemam near Chennai are positively impacted from the Model Village Initiatives of Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG companies. HCCB dedicated the five villages to the community at a function held at the Notchimedu Village Ground yesterday. Earlier in August 2019, HCCB dedicated a smart classroom equipped with an interactive digital intelligence system at the local primary school under the same initiative. So far, HCCB has dedicated 7 villages in Nemam under its model village programme.

Reflecting on the impact of HCCB’s Model Village Initiatives, M. Chandrasekar - Associate Vice President, Public Affairs & Communications, Hindustan Coca-Cola Beverages, who was present at the ceremony said, “It’s so gratifying to know that 100 per cent people in all 5 villages have now access to clean drinking water, electricity and skill enhancement opportunities. The development is visible. I compliment my HCCB team for taking the initiative that has made such a meaningful difference in the lives of the villagers.”

Echoing the sentiments of Mr. Chandrasekar, Mrs. T. Shanthi, The Block Development Officer (Village Panchayats), Poonamallee Block, who was also present at the ceremony said, “HCCB’s model village initiatives to partner with different government agencies, local panchayat and village community is paying dividends to the society at large. We must continue to replicate this model in other areas to reach the benefits to the larger community.”

Earlier, the dignitaries visited the RO Facility with the capacity of 1000 LPH for Clean Drinking Water installed by HCCB in partnership with the Nemam village panchayat. The dignitaries also interacted with the women of Self-Help-Groups who have been trained to organize themselves, manage their funds and enhance their earnings through food-processing techniques, tailoring and plate making from the sheath of areca leaves. Towards this, HCCB dedicated one Areca Leaf Plate manufacturing unit to the women Self-Help Group at the Nemam Village.

Apart from Safe Drinking Water and Pre-Primary Education, some of the other infrastructure development programmes implemented in the five villages pertain to Access to Health, Agriculture Support, Economic Empowerment of Women, Sanitation and World Without Waste.

The objective of HCCB’s village development initiative is to provide the communities with education facilities, skill development opportunities, civic amenities and also create awareness around sanitation, hygiene and water conservation.

Appreciating the partnership between HCCB and the local community, Dinesh Ratnam, Factory Manager, Nemam Plant, HCCB said, “It’s heartwarming to see the efforts of our model village initiatives translating into a better quality of life for the people residing in the neighbouring communities around HCCB’s Nemam factory. We remain committed to continue to focus on growing with our community sustainably.”

The HCCB model village initiatives in the two villages are based on the findings of an extensive study report and collective opinion of village community and panchayat leaders.

Also present at the ceremony were Mr. V. Jayakumar, Project Director, Tamil Nadu State Rural Livelihood Mission (TNSRLM), Thiruvallur; Mrs. V. Bhuvaneshwari, Assistant Project Officer, District Rural Development Agency (DRDA), Thiruvallur; Mrs. K. Rajalakshmi, Child Development Project Officer (CDPO), Poonamallee Block; Mrs. Reemavathi, Panchayat Secretary, Nemam Panchayat and Mrs. Renitha, Panchayat Level Federation (PLF) from Nemam Panchayat.

Press Releases

Hindustan Coca-Cola Beverages (HCCB) – one of India’s top FMCG companies - announced the appointment of Saba Sharma and Preeti Balwani as Chief Procurement Officer and General Counsel, respectively. Both Saba and Preeti will be a part of the Senior Leadership Team that reports into CEO, Christina Ruggiero. They will be based at the Company’s headquarters in Bengaluru.

Welcoming Saba and Preeti to HCCB, Christina Ruggiero, CEO of Hindustan Coca-Cola Beverages, said, “At HCCB, we are making steady progress towards realising our goals as a top FMCG company of significant scale. We are excited about the possibilities that lie ahead. In line with our talent strategy of building a diverse leadership pipeline, we welcome Preeti and Saba to HCCB. They are seasoned professionals in the FMCG space. I am sure their skills will be a positive value add to our growth ambitions.”

Saba Sharma

Prior to joining HCCB, Saba was with Procter & Gamble where she worked on Indian and international assignments. She is credited with developing talent and making procurement a sphere of competitive edge for the business. A management graduate from National Institute of Industrial Engineering (NITIE), Saba is also an Electronics and Communications engineer.

She has a passion for diversity and inclusion and has been a change leader in this domain. Saba’s mandate at HCCB is to work closely with business and drive transformation in the procurement function. With her multi-cultural and multi-geography experience in FMCG procurement spanning raw material, sales, marketing, media, IT, contract manufacturing and plant purchases, Saba brings in a unique blend of knowledge and skill sets.

Preeti Balwani

Preeti is a seasoned commercial lawyer with the experience of both in-house and private practice. She has served as a partner in law firms, prior to moving in-house, in her role as General Counsel and Executive Director at Kraft Heinz in India.

In her career as an external counsel, Preeti has advised on several complex domestic and cross-border transactions across industries such as Life Sciences, Insurance, FMCG and Infrastructure. Preeti is an active member in the legal community and a member of the Indian Corporate Counsel Association (ICCA), International Bar Association (IBA) and the American Association of Corporate Counsel (ACC).

Press Releases

Lives of around 2780 people of the Challapalem and Kapugunneri villages located in Srikalahasti Mandal in Chittoor District have positively impacted from the Model Village Initiatives of Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG companies. HCCB dedicated the two villages to the community at a function held at the Mandal primary school premise of Challapalem and Mandal Upper Primary School at Kapugunneri yesterday. Automatic water dispensing system with smart card for Any Time Water (ATW) and a smart classroom were inaugurated in both the villages during the walk though tours.

A culvert that was built to connect neighboring hamlets to the main village is showcased Apart from Safe Drinking Water and Primary Education, some of the other infrastructure development programmes implemented in the two villages pertain to Access to Health, Sustainable Agriculture Support, Economic Empowerment of Women, Sanitation and World Without Waste. The objective of the programme is to provide the communities with education, skill development opportunities, civic amenities and create awareness around sanitation, hygiene and water conservation.

In its efforts to economically empower the women, HCCB has also helped create several Self-Help Groups (SHGs) in the two villages. Over 278 women received skill building training sessions for tailoring, fabric painting and for preparing millet-based snacks to help the women manage their funds and enhance their earnings.

Appreciating the partnership between HCCB and the local community, Mr Balaji Naik-Mandal Parishad Development Officer said, “It was a humbling experience to walk around the village and witness how HCCB’s model village initiatives have been positively impacting so many people from the community. The impact from initiatives like these encourages us to continue to focus on growing with our community sustainably.” in the function at Mandal Upper Primary School, Kapugunneri.

The HCCB model village initiatives in the two villages are based on the findings of an extensive study report and collective opinion of village community and panchayat leaders. Also present at the ceremony was Mr. Mohan Singh VP-Supply Chain, Mr. M. Chandrasekar, AVP, Public Affairs and Communication, Mr. S Rajkumar, Factory Manager, Mr. Balaji Naik, Mandal Parishad Development Officer, Ms. Bhuvaneswari, Mandal Education Officer, and Ms. Sarada, Village Panchayat Secretary.

HCCB in the News

The creator of more than 7,000 songs, Ilaiyaraaja, composes an anthem for HCCB

Publication: DTNext

December 02, 2019

Ilaiyaraaja brings his signature style to HCCB by composing their anthem

Publication: Brand equity

November 30, 2019

Music maestro Ilaiyaraaja composes his first corporate anthem for HCCB

Publication: Outlook India

November 30, 2019

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Maestro Ilaiyaraaja composes HCCB’s anthem

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Maestro Ilaiyaraaja composes HCCB’s anthem

In the journey of Growth, “Perfection” isn’t a milestone!

Reaping Benefits: Rupturing Myths

Hindustan Coca-Cola Beverages wins the National Water Mission Award for Water Management Practices at its factory Atmakuru, Guntur district

Introducing Colour - Joy of Sparkling & Juice

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