World-famous artist, Sudarsan Pattnaik created a unique sand sculpture at the Puri beach to mark HCCB’s 23rd anniversary on 14th February 2020. The Padma Shri awardee chose HCCB’s focus on gender diversity and employment of women at important positions at its 15 factories, as the theme of the sand sculpture. To showcase HCCB as one of India’s original ‘make in India’ success stories, Shri Patnaik also sculpted a huge bottling line that criss-crossed the entire frame creating a consistent presence from all angles.

HCCB further enhanced its product portfolio with the launch of Powerade, a sports drink that provides advanced hydration to players who are seriously engaged in prolonged exercises. This delicious and non-carbonated water-based sports drink is available in two interesting flavours and colours – Mountain Blast and Orange Surge in 500ml PET bottles

The sports drink provides the athletes with much-needed electrolytes that help replenish 4 electrolytes, sodium, potassium, calcium and magnesium. Powerade helps players perform well and stay hydrated at the same time. Powerade also acts as fuel for muscles to get the sportsperson ready for the next training session.

The brand ambassador of Powerade, which was the official sports drink of the ICC Cricket World Cup 2019, is Mahendra Singh Dhoni.

Powerade was first introduced by the Coca-Cola Company in the US in 1988.

Akshita Saxena, Supply Chain Analyst at HCCB, has been part of HCCB for the past six months. Her journey with the company has been an exciting endeavour with a lot of challenges, learning and self-improvement. From a detailed induction process in the initial days to a smooth transition into the system, there is a lot in store for anyone who joins HCCB. Akshita Saxena shares her story about her fun and exciting experience at HCCB.

HCCB bags two major awards by Confederation of Indian Industries (CII) for its best practices towards food safety at its factory in Bidadi Industrial Area near Bengaluru. HCCB was presented with the awards for promoting food safety culture through personal hygiene and the other award for high compliance in driving food safety culture in the manufacturing facility.

HCCB uses innovative methods to help farming communities around Goblej village in Gujarat increase their yield, and potentially trigger the next green revolution in India.