Our Ecosystem
Our
Ecosystem

Suppliers
Working with 4300 + partners across our business value chain, we at HCCB take pride in claiming that we procure more than 95% of our ingredients for our beverages locally in India.
Community
Partnering with a country-wide network of the local communities, farmers, and industries, HCCB strives to create a shared sustainable future for all. The company remains committed to contributing to the cause of its community through a well-orchestrated plan and strategy.
Factories
Equipped with ‘best-in-class digital automated tools, techniques, and technologies, and run by carefully chosen professionals, the 15 factories of HCCB today manufacture more than 60 products, under 9 categories, packed in more than 200 different sizes (SKUs)
Warehouses
HCCB has 32 modern warehouses with the latest technologies for receiving, storing, and dispatching beverages in different assortments to distributors and some national key accounts as per order fulling plan in a clockwise precision.
Distributors
With a country-wide network of around 3600+ distributors, HCCB ensures its beverages are delivered and replenished at every outlet, small or big, with speed, precision, and accuracy.
Wholesalers
HCCB has appointed wholesalers in remote areas, which cannot be served by large distributors, to cater to the needs of small retailers across a cluster of villages
Retailers
Serving more than 2.4 lakh retailers, the company ensures both availability and visibility of its products in the right pack at the right price, in the right channels
Consumers
Offering a wide range of beverages – both cold and hot - for almost every occasion, HCCB strives to offer a choice to its consumers at their arm’s length

Beverage Making Process

Water Purification
HCCB uses the best-in-class 7-step water purification process to ensure the quality of water used in its portfolio of beverages including water for its consumers. The company also ensures consistency in the taste and flavor of its beverages worldwide through pH balancing, mineral content levels, flavor, and other specific requirements of water.

Beverage Mixing
Beverage is made by mixing purified water with treated sugar and concentrate or beverage base (fruit pulp) in the right proportions as per the Master Mixing Instructions in stainless steel tanks. Depending on the kind of beverage, the mix, known as Final Syrup is then taken to the Paramix where the sparkling drinks are chilled up to 4*C for carbonation and the non-sparkling fruit juices are heated up to 96 to 98*C for pasteurization.

Filling
The final syrup is then blended with water through an automated proportioning process in controlled amounts and taken to the filler. The sparkling drinks are filled and sealed hygienically in glass, PET, Tetra pack, or CAN bottle in a cold condition, and fruits are generally filled in a hot condition in a highly sterile environment. All the empty bottles are first cleaned, sanitized, and approved through a 5-step Cleaned-In-Place (CIP) process before they are filled electro-pneumatically and sealed with the final beverages.

Labelling
Each container after filling and capping is immediately date-coded with an automatic machine. Labels with requisite statutory product details along with nutritional information are then applied as a patch for returnable glass bottles and as a wraparound sheet for PET bottles. Cans and tetra packs are preprinted before filling.

Packaging
The filled containers (bottles, cans, or tetra packs) get automatically arranged on a moving conveyor in a pack size configuration to suit the crate or case arrangement. Each pack at the end of the conveying section is then wrapped with transparent shrink films and then automatically lifted and loaded into a cardboard tray using pneumatic grippers for palletizing. The beverages are then shifted in the pallet forms to the warehouse for onward dispatch to the distributors.
Tea and Coffee

Georgia Products
HCCB is the sole supplier of Georgia brand of tea and coffee in India since 2002 under the trademark rights of The Coca-Cola Company. The brand, which is named after the home state of Coca-Cola in the USA, offers an entire range of premium hot & cold beverages - freshly brewed coffee, hot premix flavored tea, coffee, iced tea, and cold coffee through company-owned vending machines only.

Business Model
As part of its dispensing and vending model of sales & distribution, HCCB leveraging its countrywide network, installs dispensing machines at corporate sites, institutions such as colleges and hospitals, and entertainment channels such as cinema theatres, malls, and auditoriums to dispense its hot and cold coffee, tea and hot chocolates.

Quality Control
Defining, and then sourcing only approved quality of coffee beans and tea from select suppliers, the company has complete control over the entire value chain of coffee and tea including processing, packaging, and distribution. HCCB is ably supported by Global Brewed Beverages, the inhouse beverages competency centre of The Coca-Cola Company, in its efforts to develop and commercialise the entire range of products.
Key Building Blocks
Establishing Industrial Benchmarks
Tour
Visit our factories and grab the chance to spend an entire day with our HCCB family and learn about your favorite beverages.

Welcome to HCCB
Visit our factories and grab the chance to spend an entire day with our HCCB family and learn about your favorite beverages.
Learn about our iconic beverage brands, how they are made, what goes inside your beverage, and a lot more by taking a virtual tour with us.

Say Hello
Hindustan Coca-Cola
Beverages Private Limted
Brigade Magnum, Tower A, 9th Floor, Amruthahalli, Kodigehalli Post, Bangalore - 560092
Hindustan Coca-Cola
Beverages Private Limted
Unit Nos. 303 and 304, 3rd Floor, Baani Address One, Golf Course Road, Sector- 56, Gurugram- 122011, Haryana
CIN: U74899HR1997PTC100334
