Get In Touch
Get In Touch
Take a Tour
Bangalore, July 26, 2019:Hindustan Coca-Cola Beverages Pvt Ltd, (HCCB), one of India’s largest FMCG companies, partnered with IIM Bangalore’s Vista - International business summit for students and corporates. The conclave, being held at the Indian Institute of Management Bangalore campus from 26th-28th July 2019 will witnessa footfall of over 20,000 students from 100+ institutes from across the country. This association helps HCCB deepen its engagement with the leaders of tomorrow.
The opening session of the summit was conducted by Kamlesh Kumar Sharma,VP & Chief Communications Officer at HCCB and Indrajeet Sengupta, Chief Human Resource Officer. During the key note session, Kamlesh and Indrajeet highlighted HCCB’s work culture and shared approaches and tips to ace one’s career. The students sought clarifications on various aspects of work and insights on leadership and management. Their sessions set the tone for ‘MarkGuru’ - a live case competition for aspiring marketers and HCCB’s flagship – ‘Route-to-Market’ workshop, to provide live learning opportunities for millennials across premier business schools.
Sharing his perspective on the association, Indrajeet Sengupta, Executive Director and Chief Human Resources Officer, Hindustan Coca-Cola Beverages, said, “We are delighted to sponsor and partner with IIM Bangalore’s International Business Summit - Vista. Hindustan Coca-Cola Beverages is a company #InspiredByIndia and we believe that this is an opportunity to inspire and get inspired by the talent of the future. We have organized a series of events to help the students navigate challenges of career, skill development and also get a sneek peek into our world through in-market exposure. In our own small way, we hope this partnership will bring out the leaders from the audience, who will lead India’s future growth story.”
As part of the Summit, ‘Markguru’ – the flagship marketing competition, was organised over a period of 30 days focusing on testing the participant’s ability to understand the market, real-time business situations and creativity. The first round comprised of testing basic creativity skills required for marketing an umbrella of products under a brand. The next round evaluated the participants’ strength and capabilities as a digital marketer and the final round of selection was done basis the participants’ ability to decode a live HCCB case-based challenge. This was aimed at testing the participants’ understanding of the problem statement and identification of the challenges in front of them. A total of 8 teams from premier business schools like IIM Ahmedabad, IIM Bangalore, IIM Kozhikode and Indian School of Business Hyderabad were short-listed from the ~350 entries of which the winners were decided by eminent jury from the industry. Team Altoids from International School of Business, Hyderabad was announced as the winner of this competition and Team Charlie’s Angels from IIM-Ahmedabad was announced as the runners-up for this competition. Both the teams were awarded cash prizes worth Rs. 1 lakh..
Another key highlight of the Summit was the ‘Route-To-Market’ workshop where 61 participants across premier business schools bagged the opportunity to receive hands-on experience on how to sell FMCG products. During this initiative, participants visited close to 30 outlets on 2 consecutive days, along with HCCB representatives. At the end of two days, Pranay Patil from IIM-Bangalore was announced as the winner of the competition for accomplishing the highest sales record. Pranay was awarded the HCCB trophy along with an offer to take up a 45-day internship with the company to experience the world of manufacturing.
Ameer Iqubal, Senior Coordinator, IIM Bangalore VISTA said - “Hindustan Coca-Cola Beverages is a star recruiter at IIM Bangalore and as the Title Sponsor of Vista 2019, our relations are bound to reach new heights. The HCCB leadership team shared the work culture and importance of values in HCCB, which resonate with the ethos of IIM Bangalore. I would like to thank HCCB for their invaluable support and look forward to continued partnership.”
Spread over 3 days, the summit includes several speaker sessions including Mr. Narayana Murthy (Co-Founder, Infosys), Mr. Shridhar Venkat (CEO, The Akshaya Patra Foundation), Mr. Nitin Bawankule (Country Director, Google Cloud India), Mr. Ajay Datta (Head of Product, LinkedIn India) etc., panel discussions, events, and workshops. The 3-day summit also includes with performances by the Indian rock band ‘Agnee’ and the famous stand-up comedian, Zakir Khan.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092