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HCCB associates with IIM-Bangalore’s VISTA, the International Business Summit to deepen engagement with the leaders of tomorrow

Bangalore, July 26, 2019:Hindustan Coca-Cola Beverages Pvt Ltd, (HCCB), one of India’s largest FMCG companies, partnered with IIM Bangalore’s Vista - International business summit for students and corporates. The conclave, being held at the Indian Institute of Management Bangalore campus from 26th-28th July 2019 will witnessa footfall of over 20,000 students from 100+ institutes from across the country. This association helps HCCB deepen its engagement with the leaders of tomorrow.

The opening session of the summit was conducted by Kamlesh Kumar Sharma,VP & Chief Communications Officer at HCCB and Indrajeet Sengupta, Chief Human Resource Officer. During the key note session, Kamlesh and Indrajeet highlighted HCCB’s work culture and shared approaches and tips to ace one’s career. The students sought clarifications on various aspects of work and insights on leadership and management. Their sessions set the tone for ‘MarkGuru’ - a live case competition for aspiring marketers and HCCB’s flagship – ‘Route-to-Market’ workshop, to provide live learning opportunities for millennials across premier business schools.

Sharing his perspective on the association, Indrajeet Sengupta, Executive Director and Chief Human Resources Officer, Hindustan Coca-Cola Beverages, said, “We are delighted to sponsor and partner with IIM Bangalore’s International Business Summit - Vista. Hindustan Coca-Cola Beverages is a company #InspiredByIndia and we believe that this is an opportunity to inspire and get inspired by the talent of the future. We have organized a series of events to help the students navigate challenges of career, skill development and also get a sneek peek into our world through in-market exposure. In our own small way, we hope this partnership will bring out the leaders from the audience, who will lead India’s future growth story.”

As part of the Summit, ‘Markguru’ – the flagship marketing competition, was organised over a period of 30 days focusing on testing the participant’s ability to understand the market, real-time business situations and creativity. The first round comprised of testing basic creativity skills required for marketing an umbrella of products under a brand. The next round evaluated the participants’ strength and capabilities as a digital marketer and the final round of selection was done basis the participants’ ability to decode a live HCCB case-based challenge. This was aimed at testing the participants’ understanding of the problem statement and identification of the challenges in front of them. A total of 8 teams from premier business schools like IIM Ahmedabad, IIM Bangalore, IIM Kozhikode and Indian School of Business Hyderabad were short-listed from the ~350 entries of which the winners were decided by eminent jury from the industry. Team Altoids from International School of Business, Hyderabad was announced as the winner of this competition and Team Charlie’s Angels from IIM-Ahmedabad was announced as the runners-up for this competition. Both the teams were awarded cash prizes worth Rs. 1 lakh..

Another key highlight of the Summit was the ‘Route-To-Market’ workshop where 61 participants across premier business schools bagged the opportunity to receive hands-on experience on how to sell FMCG products. During this initiative, participants visited close to 30 outlets on 2 consecutive days, along with HCCB representatives. At the end of two days, Pranay Patil from IIM-Bangalore was announced as the winner of the competition for accomplishing the highest sales record. Pranay was awarded the HCCB trophy along with an offer to take up a 45-day internship with the company to experience the world of manufacturing.

Ameer Iqubal, Senior Coordinator, IIM Bangalore VISTA said - “Hindustan Coca-Cola Beverages is a star recruiter at IIM Bangalore and as the Title Sponsor of Vista 2019, our relations are bound to reach new heights. The HCCB leadership team shared the work culture and importance of values in HCCB, which resonate with the ethos of IIM Bangalore. I would like to thank HCCB for their invaluable support and look forward to continued partnership.”

Spread over 3 days, the summit includes several speaker sessions including Mr. Narayana Murthy (Co-Founder, Infosys), Mr. Shridhar Venkat (CEO, The Akshaya Patra Foundation), Mr. Nitin Bawankule (Country Director, Google Cloud India), Mr. Ajay Datta (Head of Product, LinkedIn India) etc., panel discussions, events, and workshops. The 3-day summit also includes with performances by the Indian rock band ‘Agnee’ and the famous stand-up comedian, Zakir Khan.

About HCCB

HCCB is one of India’s largest FMCG companies. It manufactures, packages and sells, some of India’s most loved beverages – Minute Maid, Maaza, SmartWater, Kinley, Thums Up, Sprite, Coca-Cola, Limca, Fanta, Georgia and several others. A network of 3,900 distributors, 250,000 farmers, 7,000 suppliers and over 2.5 million retail outlets, makes HCCB, an ecosystem of significant scale. It operates in 25 states in 493 districts. Through its 18 factories, HCCB manufactures and sells 60 different products in 9 different categories.

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