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HCCB (Hindustan Coca-Cola Beverages Pvt. Ltd.) – one of India’s largest FMCG companies –celebrated this World Environment Day with its associates, local authorities and the community members in the Bidadi industrial area and across all its other factories and warehouses. The team at our Aranya and Bidadi factories came together to plant over 2000 saplings. Across HCCB’s 18 factories, a tree plantation drive of 8000+ saplings (throughout the week) symbolic as one for every associate in the company was facilitated.
HCCB has extensively adopted the green and clean energy usage covering more than 40% of its energy consumption in its factories through energy initiatives like solar/ wind / briquettes and CNG. Over 70% of its factories operate with 100% LED which has significantly reduced carbon emission footprint. It has also reduced waste generation by almost 20% over the last two years for every litre of beverage produced through improved operating efficiencies, new technologies and well defined segregation practices.
PVR Kumar, HCCB Vice President - Supply Chain – South, reiterated HCCB’s commitment of trying to leave things better than we inherit and said, “We at HCCB truly believe in promoting and adopting sustainable manufacturing practices at our factories. The plantation drive along with the other initiatives undertaken in our factory is a small contribution for a better tomorrow.”
World Environment Day brings attention to a large number of issues that we as a community need to focus on. Before the advent of sustainable technology, the country has been responsible for burning up incessant amount of coal to supply affordable electricity to its 1.3 billion people, resulting in polluted air across vast stretches.
HCCB’s initiatives such as the adoption of briquettes - made out of agricultural waste like groundnuts and coconut shells - to power boilers; installation of solar rooftops, adoption of energy efficient technology and greater investments in high-speed manufacturing lines, are some other instances where the company has been committed to make a difference right where they are.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092