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HCCB (Hindustan Coca-Cola Beverages Pvt Ltd), one of India’s top FMCG Company, today announced that its corporate office at Brigade Magnum, in Bengaluru has received the coveted LEED Platinum certification. The certificate recognizes HCCB’s green building initiatives which has resulted in achieving 43 per cent power savings, 44 per cent less water usage and helped establish 100 per cent centralized waste segregation mechanism within the office premises.
The LEED (Leadership in Energy and Environmental Design) rating system, developed by the U.S. Green Building Council (USGBC), is a pioneering program that recognizes green building practices and strategies. In line with HCCB’s focus on creating sustainable business environment, HCCB has achieved 84 out of 110 points under the LEED 2009 for Commercial Interiors rating system.
Sustainable Energy Solutions The company’s office space has also achieved 43 per cent power savings by adopting ENERGY STAR rated LED lighting and Fabric lighting across the office area. LED lights are up to 80 per cent more efficient than traditional lighting such as fluorescent and incandescent lights. 95 per cent of the energy in LEDs is converted into light and only 5 per cent is wasted as heat.
Water Usage HCCB has successfully reduced 44.84 per cent potable water usage against 30.7 per cent as mandated by USGBC. The use of sewage treatment plant within the premises reuses the water for gardening within the overall office complex. Alternative compliance paths such as these have led to a significant reduction in potable water usage.
Waste Segregation Unlike most traditional offices spaces, HCCB does not house dustbins for every work station. At each floor there are centralized waste bins clearly demarcated for all types of waste. The waste segregation mechanism aligns itself with the overall aesthetics of the office interiors. The idea behind centralized waste bins is to discourage desk to desk custodial waste pick up mechanisms and encourage conscious waste disposal habits among employees while they individually empty their waste bins at a centralized location.
“Being able to look after ourselves, in a way that we can look after our ecosystem, is a consistent theme that is running across HCCB. We are focusing on optimizing natural resources even as we try to serve more consumers, customers and communities across India,” said, Christina Ruggiero, CEO, Hindustan Coca-Cola Beverages.
With over 94,000 projects participating in 167 countries and territories, LEED, or Leadership in Energy and Environmental Design, was developed by USGBC and is the world’s most widely used green building rating system for design, construction and operation of high-performance green buildings.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092