Get In Touch
Get In Touch
Take a Tour
Company consults experts, institutes a project team, and spends considerable resources to relocate trees versus cutting and planting
Bhubaneshwar, Nov 23, 2021, Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG companies successfully accomplished a unique project - that of relocating 188, significantly aged, fully grown trees, to a new location within its factory in the Khorda Industrial area. This is in contrast to the standard practice of cutting and then undertaking compensatory plantation. This initiative has drawn significant appreciation and goodwill from the community and stakeholders including members of the state government administration
This unique project was necessitated when the factory needed to expand the utility capacity by installing a 12 TPH briquette fired boiler and shifting the existing 6 TPH furnace oil-based boiler to an adjacent location. This location had 188 trees that had grown to significant girth. While the company first consulted the Divisional Forest Office to seek permission to cut these trees and then do compensatory plantation, it also started to work on a plan to relocate them instead of cutting them. A project team was put in place, which explored all the nuances. It finally identified some vacant patches within the existing 12.99-acre green belt at the factory. Since this vacant patch had uneven surfaces, it was first leveled and made suitable for replantation of trees. Pits of sufficient depth were prepared to accommodate the entire root system of the trees. Plantation experts studied and did the assessment of the root patterns. Subsequently, the trimming of the branches of bigger trees was done to facilitate shifting. A team of professional gardeners was utilised. Under the supervision of professionals, JCBs were deployed for uprooting and replanting the trees to pre excavated pits. All this work was carried out while it rained to maximise the survival rate.
Reflecting on the initiative, G. Ganesh, Factory Manager, Khorda, HCCB, said, “Our working theory at HCCB is that we want to leave things better than we first inherited. And oftentimes, this means thinking and doing things very differently from the established ways. Of course, doing things the right way can be time and energy-intensive, but we were willing to go the extra mile. Today, it gives us such a sense of pleasure to see that we could protect these 188 fully grown trees. I am immensely thankful to the project team and the employees at the factory for demonstrating that industrial activity can go hand-in-hand with sustainability. I also thank the forest officials for their continuous support and encouragement to this project.”
Post relocation of the trees, the Company once again informed the District Forest office. A team of officials visited the area and inspected it. The office appreciated HCCB’s initiative and so did IDCO.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092