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Company signs a large solar power procurement agreement with VIBRANT ENERGY – a Green energy solutions company based in Hyderabad
Ameenpur / Hyderabad / Chittoor / Vijaywada, January 29, 2018: Hindustan Coca-Cola Beverages (HCCB) Pvt Ltd – one of India’s top 5 FMCG company and a manufacturer of juices, dairy products, packaged water, carbonated beverages and other hydration products - today announced that all its factories in the states of Andhra Pradesh and Telangana will start using solar power as the primary source of energy for its manufacturing operations. Hindustan Coca-Cola Beverages owns and operates 3 factories in the two states – one each in Ameenpur, Vijaywada and Srikalahasti. The Company has signed agreements with VIBRANT ENERGY – a green energy solutions Company based in Hyderabad – to procure 2.7 crore units of solar power for the 3 factories. These agreements follow HCCB’s solar power procurement initiatives for its factories in Karnataka, late last year.
Hindustan Coca-Cola Beverages will procure 1.2 crore units from VIBRANT ENERGY for its factory in Ameenpur (Telangana) and 1.5 crore units for its factories in Vijaywada and Srikalahasti (Andhra Pradesh). Prior to these agreements materializing, HCCB ran a pilot project in usage of solar power for its factory operations by procuring 45 lakh units of solar power from Solar PPA. HCCB will continue with its agreements with Solar PPA also. Starting immediately, 75% of the power requirements of HCCB’s factory at Ameenpur will be met by solar energy. Likewise, 50% of HCCB’s power requirements for its factories in Vijaywada and Srikalahasti, will be met through solar energy.
HCCB is also steadily replacing all the bulbs at its factories with LED lights, all across the country. This too will be a significant source for saving on the usage of conventional power. HCCB operates 21 factories in India.
CEO of Hindustan Coca-Cola Beverages Pvt Ltd, Mrs. Christina Ruggiero and Mr. Marvin Tien, Managing Director of Ahana Renewables (the parent Company of VIBRANT ENERGY), inaugurated the usage of solar power at the factory premises.
Speaking on the occasion, Christina Ruggiero, CEO, Hindustan Coca-Cola Beverages Pvt Ltd, said, “Ensuring the wellbeing of the Planet is a shared goal. As one of India’s top manufacturing company, preserving and protecting the environment is a responsibility that we take seriously. We are inspired by India’s ingenuity and the Govt’s vision of achieving 40% cumulative electric power capacity from non-fossil fuel based energy resources by 2030. I want to thank our partners Vibrant Energy for providing leadership and helping us navigate the way."?
Mr. Marvin Tien, Managing Director of Ahana Renewables (Parent of Vibrant Energy), said, “We are indeed proud to partner with Hindustan Coca-Cola Beverages in their journey to attain green goals. We are a strong and accomplished renewable energy player in India, and this strategic alliance will further propel our growth story. We would like to believe that this is the start of many other mutually beneficial partnerships with a manufacturing giant like Hindustan Coca-Cola Beverages."?
HCCB has taken several other initiatives like the adoption of briquettes - made out of agricultural waste like groundnuts and coconut shells - to power boilers. Installation of solar rooftops, adoption of energy efficient technology and greater investments in high speed manufacturing lines, are other examples.
About Hindustan Coca-Cola Beverages Pvt Ltd.
Hindustan Coca-Cola Beverages Pvt. Ltd, is one of India’s largest FMCG manufacturing and distribution companies. It is responsible for the manufacture, package, sale and distribution of beverages under the trademarks of The Coca-Cola Company. The Company owns and operates 21 factories. It also sources from and supports 11 contract packers’ plants. A network of 4,000 distributors and over 1.9 million retail outlets distribute the high quality, great tasting beverages manufactured by Hindustan Coca-Cola Beverages.
The Company has always placed high value on good citizenship and to that end, is supporting communities by enhancing skills of rural youth through Career Development Centre, improving the lives of communities around its bottling plant by very focused intervention in the areas of access to safe drinking water, sanitation and promoting sustainable agriculture through Integrated Watershed Management Projects under Public-Private-Community partnerships.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092