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July 05, 2017: Hindustan Coca-Cola Beverages transitioned to the country’s new GST system when it raised the first GST-compliant invoice to a distributor in Karnataka - RG Mohan Kumar and RG Naren, Proprietors, Sri Maruthi Distibutors on July 01st, 2017.
At the Bengaluru headquarters of Hindustan Coca-Cola Beverages, CEO Ms. Christina Ruggiero dressed in a traditional Indian salwar kameez handed over the first invoice under the new tax regime to the business partner. Within the next three hours, the Company had already issued 90 other invoices to its business partners.
HCCB employees have been working tirelessly over the last few weeks to ensure that its systems are geared for the launch of the GST in the country. The Company has also carried out enablement, sensitization and capability building sessions for its business partners. In more than 70 sessions, 100 trainers of Hindustan Coca-Cola conducted countrywide capability building sessions for its 4,000 strong distributor base.
Lauding the company’s teams who burnt the midnight oil to get the systems ready, Christina Ruggiero, CEO, Hindustan Coca-Cola Beverages said, “You can give any challenge and India can find a way to make it work. We are happy to handover the first GST-compliant invoice to one of our distributors in Karnataka."?
The ceremony and the formal handing over of the invoice were witnessed by the company’s employees from across the country through video links.
Since the Indian and global teams at Coca-Cola were working in close coordination, the company managed the transition to the GST system smoothly. After the efforts to be compliant with the government’s systems, the business partners of Hindustan Coca-Cola Beverages can continue to carry on with business seamlessly.
Hindustan Coca-Cola Beverages has shifted its headquarters from Delhi to Bengaluru recently as the capital of Karnataka is strategically equidistant to other key markets in South India. South India contributes 40% of the sales volume. Karnataka is also one of the top 10 markets in India by volume for Hindustan Coca-Cola Beverages.
About Hindustan Coca-Cola Beverages
Hindustan Coca-Cola Beverages Pvt. Ltd, is one of India’s largest FMCG manufacturing and distribution companies. It is responsible for the manufacture, package, sale and distribution of beverages under the trademarks of The Coca-Cola Company. The Company owns and operates 19 factories. It also sources from and supports 11 contract packers’ plants. A network of 4,000 distributors and over 2.1 million retail outlets distribute the high quality, great tasting beverages manufactured by Hindustan Coca-Cola.
The Company has always placed high value on good citizenship and to that end, is supporting communities by enhancing skills of rural youth through Career Development Centre, improving the lives of communities around its bottling plant by very focused intervention in the areas of access to safe drinking water, sanitation and promoting sustainable agriculture through Integrated Watershed Management Projects under Public-Private-Community partnerships.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092