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HCCB launches plastic recycling initiative in Hyderabad

Launches project in Hyderabad and plans to initiate similar programmes across 50 major cities in India over the next two years

Hyderabad, April 05, 2018: In line with its goal of realizing a sustainable value chain in plastic recycling and creating a circular economy, Hindustan Coca Cola Beverages (HCCB) in collaboration with M/S Waste Ventures India Ltd, a social enterprise in waste management, launched a project in Hyderabad for plastic waste recycling. Shukla Wassan, Executive Director Legal & Corporate Affairs “Flagged Off"? the collection vehicles at the waste segregation facility of M/S Waste Ventures today at 11:00 AM

Through this project, HCCB in liaison with M/S Waste Ventures aims to collect plastic waste in Hyderabad through dedicated fleet of collection vehicles. An estimated 4-5 tons of plastic is likely to be collected every day. The collected plastic will be converted into useful products like T-shirts, Fabric, backpacks etc to close the loop and create circular economy on plastic.

Commenting on the association, Shukla Wassan, Executive Director Legal & Corporate Affairs, Hindustan Coca Cola Beverages Pvt. Ltd., “We are aligned with the World Environment Day global theme -‘Beat Plastic Pollution’ and we wish to combat the challenges surfacing from single use plastic. Our long-term vision is to leverage the scale and resources of our entire system to ensure that all our packaging material is reused and recycled to minimize its environmental impact."?

On this occasion, Umesh Malik, Head of Public Affairs and Communication, Hindustan Coca Cola Beverages Pvt. Ltd, explained the steps that HCCB is undertaking to manage plastic in effective ways to create the circular economy on the plastic.

HCCB intends to create a circular economy on plastics by closing the loop, connecting every player in the plastic recycling value chain starting from waste collectors to recyclers. The integrated recycling programs shall be established through multi stakeholder partnerships to create an end-to-end ecosystem for plastic recycling in the country.

Hindustan Coca-Cola Beverages Pvt. Ltd., is the largest bottling partner of The Coca-Cola Company in India. It is part of The Coca-Cola Company's Bottling Investment Group (BIG) and responsible for the manufacture, package, sale and distribution of beverages under the trademarks of The Coca-Cola Company. The Company has always placed high value on good citizenship. For further information on the Company's India operations and its products, please visit

About Waste Ventures India

Waste Ventures India is a waste management social enterprise that is moving India's solid waste sector to models that are simultaneously environmentally and financially sustainable. The organization offers professional waste collection and processing services to households, corporate clients and waste pickers. They are Hyderabad's first digital doorstep recyclable pickup service. Since late 2013, over 3,000 tons of waste from Indian dumpsites has been averted.

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