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Leaders spend time with the community in Medanahalli village. Review the performance of the two HCCB factories at Bidadi
April 10, 2019 Bidadi: Marcelo Boffi, President, Bottling Investments Group, The Coca-Cola Company, and his senior leadership team were on a visit to Bidadi and Bengaluru this week. Marcelo and his team are in-charge of the bottling and manufacturing operations of The Coca-Cola Company, globally, which includes the operations of HCCB (Hindustan Coca-Cola Beverages Pvt Ltd) in India. HCCB is one of India’s largest FMCG companies, headquartered in Bengaluru. It manufactures and sells a range of juices, dairy products, packaged water, carbonated beverages and other hydration products.
Christina Ruggiero, CEO, HCCB and her senior leadership team in Bengaluru, hosted the visiting team. On their visit to the two factories in Bidadi, the respective factory Managers, Bheemannappa Manthale and G Ganesh gave them a guided tour of the factories.
The team also interacted with village elders and the community members at Medanahalli, where they saw a community RO system in operation. This RO system installed by HCCB, helps the community member procure 20 litres of water for Rs. 5/- They also met members of the Self Help Groups, who have taken help from HCCB to now produce and market 40,000 papads in 6 months. The team also reviewed the progress of another SHG, which is into mushroom cultivation and has already earned Rs. 20,000 producing 115 KGs, within the first 6 months. Marcelo also met farmers who have taken help from HCCB and the local Krishi Vigyan Kendra for improving agri yield and cattle productivity. Umesh Malik, Chandrasekhar, Dhananjay and Damodar, from HCCB facilitated the interactions. HCCB has implemented the HCCB Model village project at Medanahalli, which facilitates education, drinking water facility, livelihood, sanitation, among others, for the local community.
At the Bidadi factory, the team from The Coca-Cola Company saw the manufacturing line, which is the country’s only line that manufactures SmartWater. At the second factory, they witnessed the functioning of a manufacturing line, which is capable of producing juice, with carbonation in it. They also reviewed the solar energy and CNG usage interventions at both the factories. Both the factories use in excess of 70% green and clean energy, to run their operations. They also interacted with the HCCB employees at both the factories.
HCCB is one of India’s largest FMCG companies. It manufactures, packages and sells, some of India’s most loved beverages – Minute Maid, Maaza, SmartWater, Kinley, Thums Up, Sprite, Coca-Cola, Limca, Fanta, Georgia and several others. A network of 3,900 distributors, 250,000 farmers, 7,000 suppliers and over 2 million retail outlets, makes HCCB, an ecosystem of significant scale. It operates in 25 states in 493 districts. Through its 18 factories, HCCB manufactures and sells 55 different products in 9 different categories.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092