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Chooses to highlight the company’s focus on women employment as the key theme
Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG companies, will celebrate its 23rd anniversary tomorrow and what has made the celebration special is a unique sand sculpture created by the internationally acclaimed artist, Sudarsan Patnaik. The Padma Shri awardee has chosen HCCB’s focus on gender diversity and employment of women at important positions at its 15 factories, as the theme of the sand sculpture.
HCCB’s focus on generating employment for women seems to have made a deep impression on Shri Patnaik for him to choose this theme as the biggest standout of HCCB’s 23-year journey in India. For example, HCCB’s newest factory in Sanand in Gujarat employs more than 40% women. This includes the Company’s first women forklift operator, its first lady electrician and the world’s first lady operator of the Plasmax machine. The women employees at HCCB are defying conventional beliefs and have become examples for others in their neighbourhood. For a very large employer like HCCB, its percentage of women employees already ranges in double digits.
In his art Shri Patnaik has also given prominence to the lady forklift operators at the HCCB factories. Operating forklifts and heavy vehicles have always been considered a domain for men. To showcase HCCB as one of India’s original ‘Make in India’ success stories, Shri Patnaik has sculpted a huge bottling line that criss-crosses the entire frame and has a consistent presence from all angles.
The HCCB logo is an affirmation of our core values. Much like the Indian ethos, we too, seek humility, progress, care, compassion and inclusivity. We too are curious, colourful and diverse.
Our logo has three components:
1) HCCB wordmark
The colourful wordmark captures the vibrant spirit and diversity of India. Between the four colours in the wordmark, they combine the primary or secondary colours of the top 8 selling brands of HCCB. The two Cs in the logo come together to form the infinity symbol; a symbol of the infinite opportunities that India as a country has to offer and HCCB as a company has to leverage. The imperfect letters in the logo is simply an assertion of our core value of not striving for perfection but progress.
2) The company name
The company name is written in the Noto Sans font, which is designed to be harmonious across multiple languages.
3) The brand proposition
The company’s brand proposition ‘Inspired by India’ summarises our purpose and our soul. We are Indian and India brings the best out of us.
Do’s and Don’ts of Using HCCB Logo
- Always use the Logo in its original form
- The Reverse Logo can be used when the logo colours are the same as the background colour
- Do not stretch, condense, or distort the logo in any manner
- Do not change the colours of Logo
Hindustan Coca-Cola Beverages Private Limited
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092