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Unravelling Excellence in Warehousing: Inside HCCB's WAVE Program

Supercharging the supply chain the WAVE program has transformed our warehousing operations, optimising warehouse efficiency

HCCB's WAVE (Warehousing Asset Value Engineering) Program

In an ever-evolving marketplace, staying ahead requires more than just keeping up with the latest trends—it demands pioneering solutions that increase efficiency. That's precisely what we've achieved at HCCB with our Warehousing Asset Value Engineering (WAVE) program.

With the implementation of the Warehousing Asset Value Engineering (WAVE) program, we have embarked on a path of transformation in the way we handle our warehousing operations

What is WAVE?

WAVE, short for Warehousing Asset Value Engineering is a handcrafted program designed to streamline our warehousing processes and increase our throughput. With the aim of simplifying operations and enhancing warehouse efficiency, WAVE focuses on synchronising various teams and processes involved in warehousing and dispatch. As a leading beverage manufacturer, it enables us to increase warehouse throughput and ensure a smooth process from stocking to order fulfilment.

What was the process like before the WAVE program?

Before WAVE, our dispatch operations were sometimes a tad chaotic. Recognising the need for a more streamlined approach, we aimed to collaborate and synchronise our transport planning, shipping, and warehousing processes. The result? A warehouse improvement idea that transforms the way we handle our dispatch throughput puzzles.

What are the benefits of the WAVE program?

WAVE enables us to overcome the challenges that came with the old process and opens the door to warehouse optimisation.

  • Increased throughput by 2x

Through the integration of WAVE into our operations, we have witnessed a substantial doubling of our warehouse throughput. This notable improvement has enabled us to process and move units at an accelerated pace, ensuring efficient stock management and order fulfilment.

  • Streamlined processes and operations

WAVE has served as a catalyst for streamlining our intricate processes, optimising our operations and increasing warehouse efficiency. By eliminating bottlenecks and fostering better coordination between teams, we have achieved a seamless flow of products, enhancing productivity and reducing wastage.

  • Enhanced skew management:

With the aid of the WAVE program, we have gained a heightened ability to effectively manage skews, ensuring precise tracking and control of various product variations. This meticulous approach allows us to maintain optimal inventory levels, minimising discrepancies and maximising customer satisfaction.

  • Process-Driven Operations:

WAVE has instilled a process-driven mindset within our warehousing operations, promoting a culture of adherence to well-defined procedures. By focusing on standardised processes, we have achieved enhanced consistency, reliability, and quality across all facets of our operations.

The numbers don’t lie

Don't simply take our word for it—our results speak for themselves. Locations that have embraced the WAVE program have experienced significant advancements:

  • A remarkable 23% increase in advance shipments across various locations—a testament to our commitment to staying ahead of the curve.

  • A remarkable 26% reduction in customer Order Booking Turnaround Time (OB TAT)—undoubtedly exceeding expectations and setting new benchmarks in customer service.
  • Our dedicated employees have testified to the immense impact of WAVE, with a reduction in loading and transportation time from 3-4 hours to an astounding 1 hour. By revolutionising our operations, we have elevated productivity and warehouse efficiency to extraordinary levels.

Marching Forward with WAVE

As we forge ahead, we remain committed to leveraging technology and innovation to continually raise the bar in the beverage manufacturing industry. With WAVE at the forefront of our operations, we are poised to embrace a future of enhanced warehouse efficiency and redefine good warehousing practices within our industry.


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Hindustan Coca-Cola Beverages Private Limited

Brigade Magnum,
Tower A, 9th Floor, Amruthahalli,
Kodigehalli Post, Bangalore - 560092

Consumer Helpline 1800 180 2653