Minute Maid Pulpy Orange

Minute Maid Pulpy Orange: The way we made it

For a decade now, orange lovers of the country have enjoyed the delightfully natural, juicy and pulpy taste of Minute Maid. And there is a lot that goes into maintaining this amazing taste and consistency in all Minute Maid bottles. Here is how HCCB innovated our manufacturing processes and bottling lines to bring about the taste and texture of Minute Maid Pulpy Orange.

It all begins with the concentrated juice and sacks prepared from fresh oranges. They are supplied separately, in hygienically packed frozen form, (at -18 degree Celsius) to maintain quality and freshness while in transit; and to prevent any external contamination.

The frozen juice and sacks are then made to undergo ambient thawing in a hygienic environment inside the Factory. The juice and the sacks are then blended to get the pulpy juice concentrate.

After thawing, the concentrated juice and sacks are taken to a beverage-blending tank where a specially designed agitator ensures the intactness and consistency of orange pulp. The agitator in the factory also prevents the pulp from settling down.

During these processes, the pulpy juice concentrate is effectively blended with sugar syrup and water in the same tank. This makes the blended beverage ready with right proportions of juice and pulp.

A positive displacement pump transfers this blended beverage to the bottling line. The pump also ensures that the orange pulp remains intact through the process lines.

The beverage is then passed through a pasteuriser, which is heated up to 96 degree Celsius to ensure its safety, until the product reaches the consumer. The pasteurised beverage is then filled in bottles maintaining its pulpy consistency in every bottle. Next, the bottles are cooled down to room temperature for further secondary packing and distribution.

The beverage is then subjected to a series of quality checks before and after it is packed into the bottles. The formulation of the output ensures that on shaking the bottle once, the pulp remains in suspension and takes time to settle again, thus giving you the pulpy experience in every sip!