Maaza: Capturing the Delightful Essence of Mangoes in a Bottle

We associate summer with a bunch of different experiences, enjoying a summer vacation, indulging in your favourite ice cream, and lazy afternoons. But growing up, summer wasn’t just about vacations and breaks; it was also about eating mangoes every chance you got. And there is one drink that fully encapsulates the nostalgia of enjoying the perfect summer, Maaza. 

Since its inception in the early 1970s, Maaza has become a household name, synonymous with the taste of ripe, juicy mangoes. Maaza is part of the HCCB portfolio of beverages. At HCCB, we don't just manufacture Maaza, but also distribute this cherished mango drink across the length and breadth of India, ensuring a seamless supply throughout the year.

From a Juicy Idea to a Market Delight

The brand name 'Maaza' amalgamates two Hindi words- 'Mazaa', meaning fun, and 'Aam', which translates to mango. 

In a sea of aerated beverages, Maaza fulfilled the perfect gap in the market, with the idea of selling “Mango in a bottle”. The goal here was to not just create another soft drink, but also capture a part of Indian culture and their love for the beloved mango (king of fruits). 

Since its introduction into the market, Maaza has become an immediate sensation and has remained a favourite ever since. 

Maaza and The Coca-Cola Company

In the 1990s, Maaza witnessed a milestone moment when, The Coca-Cola Company, expressed interest in its ownership. The deal materialised in 1993 when Coca-Cola bought Maaza, along with two other renowned brands, namely, Thumbs Up, and Limca.

This acquisition was a major milestone, because it not only broadened Maaza's distribution but also elevated the brand's strategies, propelling Maaza to an international audience. Today, Maaza is more than just an Indian treat, with its availability spanning across Asia, Africa, Europe, and North America.

Satisfying Mango Cravings Across India

Today, HCCB plays a significant role in the production and distribution of Maaza throughout India. Our process begins with the sourcing of high-quality mangoes, followed by thorough testing of the pulp and ultimately bottling it either in Tetra Pak or PET bottles. This detailed procedure is carried out across all of our factories.

Throughout this process, each bottle of Maaza undergoes rigorous quality control measures to make certain that every sip gives you the authentic taste of mango we’re known for. Having a vast network of factories and distribution channels, we ensure that Maaza is available to refresh countless consumers throughout the year, irrespective of the season.

Cherishing the Symbol of Summer

We continually strive towards enhancing the Maaza experience, relentlessly working to ensure that the taste that defined many childhood summers remains consistent and delightful. No matter where or when you enjoy Maaza, it really is the embodiment of a timeless taste — a real ‘King’ in the realm of fruity beverages.