Apple Sparkle – juice with fizz
HCCB has added a twist to its fruit-based juice products under the Minute Maid brand. It has introduced a new product, Apple Sparkle that spans across juice and sparkling categories. Made with 25% real apple juice content in the form of concentrate obtained from fresh apple, the drink has fizz in it giving a unique taste of crispiness.
The fizz in Apple Sparkle is created with the addition of carbonation in the juice. This is in line with the company’s ‘Beverage for Life’ strategy that focuses on providing consumers with choices for various consumption occasions.
Introduction of Minute Maid Apple Sparkle is also in sync with the company’s ‘fruit circular economy’ initiative that seeks to increase local sourcing of fruit pulp. The apples for Apple Sparkle are sourced from the exotic land of Kashmir.
Minute Maid Apple Sparkle was launched in 2019. A graphical representation of fresh red Kashmiri Apples and the sparkling bubbles depicts that it is zinged up for more fun with fruit.
The addition of Apple Sparkle has transformed the Minute Maid into a master brand that fits into the health and wellness space. With more than 100 different flavours and varieties of fruit juice from orange juice to apple juice, and lemonades to punches, Minute Maid uses the freshest ingredients to ensure the consumers get the highest quality fruit juices.