Much like the apple, banana, guava, mango and several other fruits that go into our juices, the grapes used for Minute Maid Colour are also 100% sourced from local farms. The variety of minute maid juice flavors available reflects the brand’s focus on offering different fruit-based choices to consumers. The name is inspired by the people of Tamil Nadu, who refer to a soft drink as ‘Colour’. The beverage was developed specifically for the state’s markets where the flavour has strong roots. A fast-moving flavour in fruit juice stalls, it was a clear choice to go ahead with the manufacture of the drink. It will soon be distributed to the most rural reaches of the state, reiterating our commitment to go hyper local.
‘Colour’ is produced at our Nemam factory near Chennai.
Comments