Limca – The Thirst Quencher
Limca is another product manufactured and distributed by HCCB that remains a mass favorite sparkling drink in the cloudy lemon, non-cola segment. Derived from the Hindi words ‘Limbu ka’ which in English means 'of lemon', Limca is most popular soft drink in India and it is known for its sharp fizz and 'lime-n-lemoni' credentials.
Built around its unique taste and rich heritage is Limca’s identity as the quintessential provider of ‘freshness’. Its taste and proposition remains unrivalled, well after 40 years of its commercialization.
In 1990, Limca started publishing the Limca Book of Records, the Indian equivalent to the Guinness Book of World Records with an emphasis on unique achievements of Indians across the country.